Marketing Edge on TV hosts TVC Commercial Director
Nigeria’s leading and award winning brands and advertising-focused TV program, MARKETING EDGE on TV which goes live on TVC DSTV Channel 418, recently hosted TVC Commercial Director, Ronan Redmond in an industry conversation which led to a critical review of the out-gone year 2020, and an assessment of the media market challenges in the new year.
For corporate brands across the globe, 2020 was a very tough year for their businesses and TVC Communications was not left out of its negative impact.
Regardless, the leading media organization is celebrating a milestone of over 2 million listeners for its radio arm MAX FM 102.3, and a total of 14million viewers and listeners across its brand portfolio.
Commenting on the feat, the Commercial Director said: “It was devastating last year, covid led to a shutdown, we had Lagos shutdown for a couple of months which effectively meant we were unable to sell advertising for nearly 15-20% of the year. That had a huge negative impact on our business.”
He continued: “Thankfully, in 2021 there are grounds for optimism and we, even ourselves are seeing a lot of increase in advertising spends and year on year which is hugely positive. It is a fantastic milestone for TVC Communications that over 2 million listeners every single day are listening to Max fm. Max fm is only 4 years old and it operates in Lagos and Abuja.”
Unfortunately, the pandemic was not the only challenge TVC had to pull through. In October 2020, TVC Productions was also impacted by the devastating effect of the EndSars protest which resulted in total destruction of the Company’s state-of-the-art facilities. Seventy-two hours after the incident, the media giant was back on air with an even greater promise to serve its teeming local and international audiences better.
Speaking on why TVC had to get back on air, Redmond said: “We knew having our channel off air was a huge hinderance to our audiences because they want to see the news. They love TVC Entertainment, it is the number 1 in Lagos, so we had to get that back on air as quickly as possible, and we knew by getting it back on air the audience and advertisers will stay loyal to us, and seven months after that horrific event that’s exactly what has happened. Our audience continues to grow and our revenue on the back of the advertisers supporting us.”
Lending his expert view on the assessment and projection of the media industry in Nigeria, Ronan Redmond highlighted a number of ways the government could help contribute to the growth of the media and creative industry. He stated: “Investment is one, funding of the creative arts, looking at tax incentives for people who are spending big on advertising, tax incentives for people who are showing incremental growth on YoY, investing in new talents and research, and perhaps funding for that big research body of work that needs to happen in conjunction with the Digital Switch Over.”
About MARKETING EDGE on TV
MARKETING EDGE on TV, which has been on air for almost three years, is from the stable of MARKETING EDGE, Nigeria’s leading brands and marketing focused multi-channel platform. The industry-focused TV programme debuted in July, 2018 with the sole aim of expanding the frontiers of brand and marketing reportage, offering a potpourri of happenings and developments in the Integrated Marketing Communications sector in Nigeria. Since inception, the programme has consistently featured top players, gladiators and professionals in the competitive business of brand management and the management of brand business in Nigeria.
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