MARKETING EDGE Hall of Fame maiden edition makes grand entry with 11 categories
By Felicia Nwosu
Brightened with glamour, fiesta, resounding accolades, and recognition of icons who have triggered a change worth celebrating in the Nigerian Integrated Marketing Communications space, the MARKETING EDGE Hall of Fame, which held at the Radisson Hotel Ikeja, made a remarkable entry into the global arena with 21 inaugural inductees and 11 categories on its list.
The categories are:
Brand Experience Torch Bearer category
This category beams its spotlight on the experiential disrupters such as Felix King Eiremiokhae and Tunji Adeyinka.
Felix King Eiremiokhae is the brainbox behind the Oracle Experience, where he sits as the Founder and Managing Director/CEO of Oracle Experience Limited, a multiple award winning Advertising and Marketing Agency incorporated in 2004.
Another inductee under this category is Tunji Adeyinka, President of Experiential Marketers Association of Nigeria (EXMAN), and also the Group Managing Director of the Republicom Group, a full-service agency group with an inspired agenda to transform businesses in Africa by offering strategic business, marketing and communication solutions.
PR Torch Bearer category
Here, the creative searchlight beams its light on PR guru, John Ehiguese as the only honouree and inductee in this category.
Advertising Torch Bearer
This category recognises the legacy of the actors, shakers and movers in the creative industry who have shaped and crafted the industry space with their creative prowess and emerged as stars, titans and strong pillars in the industry. The great minds in this category include:
Lanre Adisa, an accomplished creative leader who has groomed many young creative talents in a career spanning about three decades. He is the CEO/founder of Noah’s Ark, one of West Africa’s leading independent agencies.
Steve Babaeko, Chief Operating Officer of X3M Ideas and President of the Association of Advertising Agencies of Nigeria, AAAN.
Advertising amazon, Bunmi Oke, Chief Executive Officer and Lead Consultant of Lady Bird Limited.
Media planning expert Rotimi Bankole, CEO, SBI Media (the foremost Next-Gen media planning, branding & digital marketing agency)
The man with a rich pedigree spanning over two decades of laudable contributions to Nigeria’s marketing and advertising space, Engr. Dozie Mbanefo, the CEO and founder of New Crystal Communications.
Media Pacesetter
This Hall of Fame category recognised Emeka Okeke, the CEO of Dentsu Aegis Network Nigerian as a practitioner who has punched some special effects to reach the pinnacle of his career in the industry.
Marketing Pathfinder: Call her one woman standing, and you won’t be charged to court for it as this this amiable fellow, Iquo Ukoh, radiates and stands tall in this category alone.
Advertising Pathfinder
This category recognises trailblazers in the industry and it includes:
Alhaji Garba Kankarofi, former Registrar and Chief Executive Officer of Advertising Practitioners Council of Nigeria, APCON.
Udeme Ufot, Group Managing Director, SO&U; past President of the then Association of Advertising Practitioners of Nigeria AAPN, now Association of Advertising Agencies of Nigeria (AAAN) and also a past chairman of the Advertising Practitioners Council of Nigeria (APCON.
Jimi Awosika, advertising guru and Vice Chairman of Troyka
Media Pathfinder
This category features Ayo Oluwatosin, the Group Managing Director of Rosabel.
PR Pathfinder
This is the royal seat where Yomi Badejo-Okusanya, Group Managing Director, CMC Connect Burson Cohn & Wolfe and president of African public relations majestically sits.
Corporate Pacesetter
Here, we have exceptional achievers such as:
Abdulsamad Rabiu, founder of BUA Group, a Nigerian conglomerate active in cement production.
Funmilayo Omo, the Managing Director, Enterprise Life Nigeria, a subsidiary of the financial services group, Enterprise Group.
Dr. Akin Ogunbiyi, the Group Chairman of Mutual Benefits Assurance Plc, one of the leading insurance companies in Africa, and Osun State PDP Governorship Aspirant.
Father of Modern Brand and Marketing
This category bestows honour and recognition to the immense contribution of individuals over time, with immeasurable impacts in the industry. George Thorpe, Director of Market Place and former Chairman of MediaReach, who sits proudly and honorably in this category as the one and only inductee.
Father of Modern Advertising:
This category holds the seat of wisdom and emblem of what advertising signifies in the Nigeria advertising ecosystem. It recognises the resilience of the founding fathers .The forerunners of yesteryears, the propeller of today’s journey and the leading lights into the future. These are Sir Steve Omojafor and Dr. Biodun Shobanjo.
Indeed, MARKETING EDGE maiden edition of Hall of Fame has really demonstrated in action the true meaning of what Nigeria’s popular artiste, Patorankin meant when he sang “Celebrate Me”, a song whose lyrics is filled with deep reflection: “Celebrate Me, now when I dey alive, appreciate me, now when I dey alive, no be when I leave this life, you go come dey fake am for my back.”
The MARKETING EDGE 2022 Hall of Fame has recognised and appreciated the contributions of these great men and women, with their names written in gold for many years to come.
RECOMMENDED ARTICLES
Comment
No comments found.