Macau Turns to Social Media Stars to Bring in Thai Tourists
Macau, a place well-known for its bustling streets and vibrant nightlife, relies a lot on tourists to keep its economy going strong. Back in 2019, about half of what Macau earned came from people visiting, making it a top spot globally for tourism-related income. The record for most visitors came in December 2019, with over 3.2 million people exploring Macau. But then, the COVID-19 pandemic hit, causing a big dip in those numbers. While the world is slowly getting back on its feet, Macau is looking for ways to boost its tourism again. They’ve decided to try something new: using social media influencers to spread the word. The big question is, will this plan work? And are they mainly focusing on tourists from certain countries?
A Closer Look at Thai Tourists
Using influencers to attract tourists isn’t a brand-new idea, but Macau’s focus on Thailand as a key source for tourists is quite interesting. Earlier in March, Macau’s tourism office invited a group of 20 people for a visit. This group wasn’t just anybody; it included famous food and travel bloggers and TV personalities from Thailand.
This visit was the first of its kind since the pandemic started, showing Macau’s dedication to reviving its tourism sector. With the influencers having a total following of 31 million people, the goal is to get more Thai people interested in visiting Macau. There’s also talk about a special delegation coming to Macau to explore business opportunities and check out what the city has to offer.
During their stay, the influencers visited popular spots like the Macau Grand Prix Museum and the Fisherman’s Wharf. This move to focus on Thailand makes sense, especially considering the strong number of Thai visitors Macau had in 2019, making Thailand a top contributor to Macau’s tourism.
Entertainment and Gaming: Why Tourists Love Macau
One of the big draws for tourists in Macau is its world-class casinos and entertainment centers. Since Thailand is still figuring out its laws on gambling, a lot of Thais are keen on experiencing casinos in Macau.
While gambling in offshore casinos comes with its risks, many rely on websites like Thaicasinocenter.org to find safe and reliable places to play. Macau’s famous casinos, like the Venetian and Wynn Palace, not only offer top-notch gaming experiences but also have everything from shopping centers to restaurants, making it convenient for visitors.
More Flights and Ferries to Macau
To support its influencer marketing strategy, Macau is also seeing more flights and ferries coming back. For instance, AirAsia brought back flights between Macau and Bangkok in February, and connections with the Philippines were restored in March.
Air Macau is planning to add more flights to different destinations, aiming to reach the same number of flights they had before the pandemic. The return of ferry services to places like Hong Kong and Zhuhai also makes it easier for tourists to visit Macau.
Looking Ahead
With these efforts, from inviting influencers to improving travel connections, Macau is hopeful about getting its tourism back to what it was. The idea of using social media influencers to attract Thai tourists is a smart move, showing Macau’s willingness to try new methods for a strong comeback. As everything comes together, there’s a good chance for Macau to see a rise in visitors, bringing back the vibrant atmosphere it’s known for.
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