LIA judging process set to commence in two weeks time

By Zion Rufus

London International Awards (LIA), the prestigious Creative Awards Festival, founded by the visionary Barbara Levy in 1986, is gearing up for its annual judging process, set to begin in two weeks time.

With a rich history as a global celebration of creative excellence across all media forms, LIA continues to uphold its commitment to recognizing the very best in creative work as it takes pride in judging and championing the creative process, the creative minds behind it, and, most importantly, the outstanding creative concepts and executions that emerge each year.

One notable aspect of LIA’s judging process is the diverse and inclusive nature of its jury panels. These panels consist of celebrated individuals from the creative industry, and they come together in Las Vegas annually to assess the submitted entries. It’s important to highlight that all members of these panels, including the Jury Presidents, assess entries in their respective categories. Moreover, judges are required to evaluate every single entry, ensuring a comprehensive review of all submitted work. An exception is made for entries on which they have personally collaborated.

Crucially, the LIA judging process is distinguished by its requirement that jurors be physically present for all stages of evaluation, from the initial round to discussions about the winners. There is no pre-judging to filter entries, ensuring that each submission is meticulously evaluated by the jury.

The openness and transparency of the judging process are hallmarks of LIA. Jury rooms are accessible to the press, Creative LIAisons Attendees, and LIA guests at any time, offering a unique insight into the meticulous evaluation of creative submissions.

Notably, LIA does not impose quotas or limitations on jury decisions. Jurors exercise full control over the selection of Grand LIA, Gold, Silver, Bronze, and Finalist awards. Each juror is made aware of all the winners once the judging process concludes, as the respective Jury Presidents must endorse the list of Winners and Finalists.

As the world eagerly awaits the commencement of the LIA judging process in less than two weeks, the creative industry is bracing itself for yet another year of outstanding talent and groundbreaking creative ideas that will be celebrated and honored at this prestigious event.