The city of Lagos recently played host to a colourful two-day festival that brought together drink lovers, brands, entertainers, and nightlife enthusiasts under one roof.

Organised by Without A Box PR, the maiden edition of Drinks Fest Lagos held at the Landmark Event Centre on May 30 and 31, 2025, and delivered exactly what it promised—a lively celebration of Lagos’ drink culture, nightlife, and entertainment spirit. The event showcased everything from premium spirits and wines to non-alcoholic drinks and local flavours, attracting over 1,000 guests and major brands like Smirnoff, Chivas Regal, Aquafina, Mirinda, JJ Corry, Westcork, Bold’98, and Hyde.

Watch also: We’re the ONLY end-to-end IMC Execution Agency in Nigeria and that is the future! – Kingsley James

Speaking on the idea behind the festival, Lead Consultant of Without A Box PR and organiser of the event, Theodore Nyingifa, said the goal was to create a fresh and exciting platform for drink brands to shine and connect with the public. “We wanted to do something totally different—a uniquely diverse and exciting space where brands can engage directly with their audience and also celebrate Lagos as the home of Africa’s nightlife and culture,” Nyingifa said.

The event was proudly supported by the Lagos State Government, through the Ministry of Tourism, Arts and Culture, and the Office of the Special Adviser to the Governor on Tourism. According to Special Adviser Idris Aregbe, the initiative aligns with the state’s commitment to promoting tourism, creativity and economic growth. Guests were treated to more than just drinks. The venue was buzzing with exciting activities like live cocktail demonstrations, free tastings, and branded experiences.

From photo booths and arcade games to live radio recordings and roulette spins, every part of the space had something engaging. The entertainment lineup was also top-notch, featuring popular hosts Do2dTUN (Energy Gahd), Toby Shang, and MIA, alongside thrilling cultural dances and circus-style performances by Trybe1 and GKB Academy. The music kept the energy up, with some of Nigeria’s finest DJs and acts like DJ Neptune, DJ Kaywise, DJ BoneMaroe, DJ Beeast, and Alternate Sounds taking turns on stage.

The event also witnessed some moments of nostalgia, as veteran music artiste Durella, known for his popular hit single from way back “Shayo”, took to the stage to entertain the audience with many of his popular tracks. With the success of the first edition, Drinks Fest Lagos has now positioned itself as a permanent fixture in the city’s annual social calendar. “This is just the beginning,” Nyingifa added. “Drinks Fest Lagos is here to stay as a celebration of our beverage community, creativity, and culture.”

As Lagos continues to grow as Africa’s heartbeat of innovation and entertainment, events like Drinks Fest are shaping a new narrative—one where culture meets commerce, and fun goes hand-in-hand with brand engagement.