Jumia Nigeria, others support fight against cancer
Jumia Nigeria, Dana Air and other companies came together to support the ‘Pink October Walk, Race & Cycle against Cancer’ of the Project PINK BLUE, an NGO against cancer.
Nollywood actresses Annie Idibia, Kiki Omeili, Madu Moc, Peace Emezue and Debbie Collins were among other celebrities, three breast cancer survivors and one breast cancer patient who walked 9.5km to create awareness on breast cancer.
The walk started from Radio Lagos/LTV compound, Agindingbi through Allen roundabout to Opebi roundabout and back to Radio Lagos in Agindingbi, Ikeja.
After the walk, other activities like Dance Against Cancer (DAC), Karate Against Cancer (KAC), One Million Signatures against Breast Cancer, Meet the Cancer Survivors, Presentations on Cancer by Dr. Chummie of Lakeshore Cancer Centre, Free Prostate Cancer Screenings, Free Ultrasound, Free Breast Self Awareness Materials, and fundraising for Oyayi – a breast cancer patient took place.
Over 300 women and men received free breast and prostate cancer screenings.
“Breast cancer awareness is such an important cause as cancer can affect anyone and hence, we all have a role to play in increasing awareness, and encouraging women do breast self-exam and screenings; as I do same. I will continue to support this cause,” said Annie Idibia.
Head of Business Development of Jumia Nigeria, Bili Sule, commended the initiative and expressed the commitment of Jumia Nigeria in community service, health and well-being of Nigerians through CSRs and her brands like Jumia Local.
Award-winning actress Kiki Omeili, who is also a medical doctor, stated that early detection is key. She said: “Some cancers have a good chance of being treated if detected in time and the only way to do that is to be proactive, because some of them, like cervical cancer, have no symptoms at early stage. I urge everyone to get screened today”.
Executive Director of Project PINK BLUE, Runcie C.W. Chidebe, emphasized that it is also important to begin treatment early.
“It is not only early detection that saves lives, rather early detection and treatment save lives. I know of a lady who was detected of stage II, but could not raise funds on time to start her treatment; today she is battling with stage III”.
‘Karate against Cancer’ was one of the interesting aspects of the event, as the World Shotokan Karate Do Federation led by Bobby Bamgboye staged a performance in memory of their team member’s wife who died of breast cancer.
Project PINK BLUE is a cancer nonprofit organization with impact to 1,235 women directly; which earned them the prestigious Nelson Mandela-Graca Machel Innovation Award in Johannesburg, South Africa; Global Shapers Community Abuja I AM BOLD Award, Shape Africa 2014; Semi-finalist in the Big C Competition by LiveSTRONG, Austin, Texas and Winner, SPARC MBC Challenge award 2015, Lisbon, Portugal.
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