InstaVoice Speaking Loud in Africa
By Ayomide Oriade
As technology continues to shape the 21st century, several brands have emerged to meet the needs of the ever evolving consumers. Crucial in this category are innovative technology brands that have contributed immensely in helping consumers advance their conversation.
One of such innovative brands is InstaVoice which was crafted as a holistic platform that integrates SMS, voicemails and missed calls in a single application. When it launched into the Africa market, the vision according owners of the brand was to let every African ‘have a Voice.’
To meet this innovative objective, Kirusa, the parent company of the brand expanded the scope by launching the InstaVoice Celeb Service that allows mobile users and celebrities to engage with each other. According to the company, the cloud platform allows celebrities share their thoughts and latest updates via voice messages, which are delivered to their fans instantly, creating a ‘voice twitter’ experience.
The platform provides a two-way communication model. Fans can also send messages, including questions to celebrities and get a response. This experience is enriched further through regular contests and campaigns. Through these campaigns, fans get an opportunity to speak to the celebrities, participate in their events and to meet them. The company also took it further with the InstaVoice Sports Service with which users can subscribe to for regular sports updates.
Currently operating in 21 African countries, InstaVoice has no doubt been helping Africans stay updated in the areas of entertainment and sports. As disclosed by Kirusa, the platform has reached a remarkable landmark of 100 million active users in the continent within the first five months of launch, with Nigeria contributing over 50 million of the lot.
In Nigeria, one notable landmark of traction to the platform is sports. With the ever growing wave of sports betting in the country, many sport lovers get updates on their bet stakes via the app. As a result, the InstaVoice notification tone is becoming a common sound at viewing centres where sports lovers not only watch televised matches, but also monitor sport events around the globe on their mobile phones.
The company is however not resting on its laurels. Speaking on Kirusa’s projection for 2017, Kirusa CEO Dr. Inderpal Singh Mumick told MARKETING EDGE that the company understands the markets in which it operates and will continue meeting the evolving needs of the African customers. “Kirusa has always kept track of emerging trends and evolving needs, unique to the respective country and consumer. This shall remain the basis of any development on our part. Africa has a rapidly emerging mobile economy, and the 4G boom is eventually going to mark its presence, which would lead to the uptake of newer and versatile mobile applications to meet daily ends and transactions. Kirusa is focused on the growing need for businesses to communicate with their target audiences consistently. Mobile is a reliable medium for highly penetrative marketing campaigns in the continent. Therefore, we are offering an apt solution to connect enterprises with their consumers over cell phones.
“We had the vision to connect people through voice in the world’s fastest growing mobile economy, and we remain committed to that vision. Kirusa will always endeavor to deliver value and efficiency using inspired mobile solutions in Africa,” Mumick said.
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