The Association of Advertising Agencies of Nigeria (AAAN) announced the 2025 LAIF Creative Conference. It will take place on Saturday, November 29, 2025, at the Lagos Marriott Hotel, GRA, Ikeja, Lagos. The event runs from 9:00 AM to 6:00 PM.

This year’s edition marks a historic milestone: the 20th anniversary of the Lagos Advertising and Ideas Festival (LAIF). Organizers celebrate the event under the bold theme, “20 Years of Crazy.”

The conference will bring together leading voices from Nigeria, Africa, and the global creative industry. Consequently, attendees can expect a full day of inspiring conversations on creativity, technology, culture, and the future of brand building.

What to Expect

The LAIF Creative Conference will feature keynote presentations from visionary leaders. Furthermore, expert panel sessions will cover the future of creativity and strategic brand communication. Tech-focused side-stage conversations will explore AI, digital evolution, and emerging creative tools. Other discussions will connect advertising with entertainment, storytelling, film, and global culture.

Key themes for this year include the future of African creativity, authenticity and cultural storytelling, and creativity at the intersection of advertising and film. In addition, speakers will discuss the impact of AI and technology on creative work, the new African consumer, and unlocking global opportunities for African brands.

LAIF Awards Ceremony

The two-day festival will culminate in the LAIF Awards Ceremony on Sunday, November 30, 2025. Here, the industry will honour outstanding creative work across Nigeria’s advertising and marketing communications sectors.

Now in its 20th year, the LAIF Awards remain Nigeria’s most respected benchmark for creative excellence. It recognizes agencies, directors, writers, designers, strategists, and brand teams whose work is driving the industry forward.

This special anniversary edition will also include the LAIF Icon Award. The event will use this award to celebrate an industry pioneer and honour their contributions to Nigerian advertising’s growth and evolution.

Looking Ahead

Mr. Jay Chukwuemeka, Chairman of the LAIF Management Board, highlighted the importance of this year’s edition. Speaking ahead of the conference, he stated, “LAIF has evolved into one of the most influential creative festivals in West Africa.” He added, “As we celebrate 20 years, we are not only honouring our past but also embracing a future defined by innovation, collaboration, and global relevance.”

The LAIF Creative Conference is scheduled to run from 9:00 AM to 6:00 PM on Saturday, November 29, 2025, at the Lagos Marriott Hotel, GRA, Ikeja, Lagos.

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