Industry leaders have thrown their weight behind Godfrey Adejumoh’s newly launched book, “Winning with Strategic Communications”, describing it as both timely and necessary for the growth and evolution of the public relations profession in Nigeria and across Africa.

Speaking at the launch, Jaiye Opayemi, Managing Director and Chief Strategist of Chain Reactions Africa, noted that the book arrives at a critical time when the industry is facing a generational transition.

“First and foremost, this book would not have come at a better time than now,” he said, pointing out that many leaders of top PR agencies are approaching retirement age.

According to him, the industry must begin to prioritise structured knowledge transfer to sustain growth and relevance.

He described the book as more than a contribution, calling it a call to action for professionals to document their experiences for the benefit of future generations.

“We really need to contribute something to the existing body of knowledge in the public relations and communications space,” he added, urging practitioners to take deliberate steps in preserving industry insights.

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Also lending his voice, Yomi Badejo-Okusanya, President of the African Public Relations Association and Managing Director/CEO of CMC Connect, emphasised the importance of distinguishing between strategy and tactics in professional practice.

Badejo-Okusanya noted that while the book represents a tactical expression, it fits into a broader strategic vision by the author to influence decision-making at the highest levels of business.

He further highlighted the need for communications professionals to assert their relevance across key business functions, including finance, human resources, sales, and marketing.

While commending the initiative, Badejo-Okusanya stressed that the impact of the book would depend on sustained engagement beyond its pages.

“He can’t stop at the book because many people don’t read,” he cautioned, revealing plans to integrate the book into structured learning within his organisation.

“I bought about 10 copies. We’re going to have sessions on it. He’s going to come and teach us,” he said, adding that true value comes when knowledge is internalised.

“When they’ve read it, when they’ve internalised it, then you can sign it. You’re not signing the book, you are signing on the tablet of their hearts,” he remarked.

Both speakers agreed that the book has sparked an important conversation about the future of public relations, particularly the need to elevate the function from a tactical support role to a strategic leadership position within organisations.

Their endorsements reinforce the growing consensus that the communications industry must evolve by deepening strategic thinking, strengthening knowledge sharing, and positioning practitioners as key drivers of business success.