Indomie beats Coca-cola, Heineken to ADVAN top award
Nigeria’s leading noodles brand, Indomie Noodles yesterday overcame stiff competition from Coca-cola, Pepsi, Heinekens and other top brands in Nigeria to claim the highly coveted Brand of the year award trophy at the 2016 Advertisers’ Association of Nigeria (ADVAN) Award for Marketing Excellence.
Indomie was closely trailed in the Brand of the Year category by Coca-cola which many had tipped to win the big prize given that it was the most awarded brand on the night. Coca-cola won six trophies at the annual event and they included first position in major categories like Digital/Social media Marketing category, Innovation category and Experiential Marketing Category.
The soft drink giant also won second positions in New Brand/ revitalization/extension category and of course the brand of the year category. Indomie also won a number of other awards including New Brand/ revitalization/extension category and Brand Manager of the year award.
The surprise package of the night was Grand Oak’s Lord’s Dry Gin which emerged joint second with Airtel Smart Connect 2.0 in the highly competitive Campaign of the year category. The category was won by Heinekens’ Shape your City campaign.
Lord’s Dry Gin’s accomplishment was considered remarkable because it competed in a category full of big spending heavy weights. More so, Lord’s Dry Gin was the only Nigerian owned, made-in-Nigerian brand that won any kind of award at the event.
In the Corporate Social Responsibility category, Stanbic IBTC took the top prize for its Together for a Living initiative; it was followed by Etisalat ETEP and Life Progress Booster by Life beer. The consumer promotion category award was won by Guinness Every Minute Made of Black campaign and 33 Export Friendship Day came third.
And in a very brief speech, guest speaker of the event and CEO Airtel Nigeria Mr. Segun Ogunsanya stressed on the need for brands to aggressively incorporate digital as a core part of their marketing communications strategy, adding that the digital media has the power to make or mar brands. “A video on YouTube can make or damage a brand,” he said.
“Phone is the first and last thing most people touch; therefore it is an excellent tool for talking to customers. It is the strongest channel to reach youth, because digital is the only language they understand,” the Airtel CEO said.
Also during his speech, ADVAN President David Okeme urged government to work hand in hand with the private sector, because according to him that is the fastest way to get the country out of recession.
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