How OPay’s customer-centric business model saved Nigerians during the National Crisis
By Zion Rufus
The increased demand for seamless digital payments in Nigeria has cast the spotlight on OPay, a fast cashless payment platform.
The demand for a reliable and fast payment partner, which deepened during the recent financial crisis, has positioned OPay as the go-to for the delivery of services and experiences that create customer satisfaction.
Currently sitting as Nigeria’s biggest payment platform, OPay embodies a customer-centric business model that is guided by key principles which include closing the financial gap in Nigeria, creating jobs, a culture around the customer and their needs, and connecting with customers to create personalized, premium experiences.
With over 30 million registered app users, 500,000 agents and 100,000 merchants who use OPay daily to make transactions, OPay continues to provide intelligent value propositions that solve the unmet needs of Nigerians in terms of making financial services and processes easier with technology.
This long-standing commitment to operational excellence has helped it to stay ahead of the curve and increased its demand for products that provide ease of access, user satisfaction, and seamless transaction processes.
Small and medium-sized business owners had the most to say.
Speaking exclusively to MARKETING EDGE, Mercie-Yen Kitchen explains how she survived the recent cash crunch.
“Imagine getting orders and not being able to pay for the groceries you will need to prepare them?” she posed in her comment while decrying the cash agony.
“I was overjoyed when I got to the market and each time I said ‘I don’t have cash’, they promptly told me they accept transfers, and from pepper sellers to meat sellers and even delivery guys, they all use OPay and instantly they receive alerts,” she said. According to the business owner, receiving payments and making payments to third parties have been easier since she started using OPay.
Deborah Olaiya, a digital marketer, also had a challenge with payment for online subscriptions such as Spotify and Netflix until she got introduced to OPay by her close friend. She now uses the OPay virtual debit card for her online subscriptions. Deborah also mentioned that she can run her Facebook adverts easily now, and her payments have been made easy thanks to online payment platforms like OPay.
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