‎Africa is experiencing its boldest reawakenings – telling its own stories, rethinking policy, reshaping culture and creativity on both local and global stages. Within this evolving landscape, The JT Agency is demonstrating that the platforms carrying these concepts are just as important as the stories and ideas themselves.
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‎Over the past year, The JT Agency, a budding storytelling powerhouse out of Abuja, has been the quiet creative force behind some of the most exceptional TEDx experiences in Nigeria.

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‎With an audacious vision to design spaces where stories become experiences, they are reimagining briefs and giving new meaning to experiential design by crafting immersive spaces that don’t just host conversations but elevate them. And from all indications, they are not just succeeding; they’re setting the bar.
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‎TEDx Katagum stunned with daring designs celebrating the region’s identity through layered textures, symbolic patterns, ambient lighting – with a striking ‘X’ in the middle of nowhere to represent the X-factor brought to the event and a bold willingness to innovate despite environmental challenges. The result was an atmosphere that transformed a remote city into a vibrant stage and made every attendee feel like they were part of a live cinematic moment.
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‎TEDx Bauchi raised the bar yet again with its bold blend of tradition and futurism featuring installations that merged Bauchi’s history with modern relevance and activations.
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‎At the heart of these executions is Adeorike Aderigbigbe, JT’s Director, Events and Special Projects. Speaking about TEDx Bauchi. She explained: “When we received the brief to execute an experience that would bring the theme Building Bridges to life and impress a youthful audience, we asked ourselves: what does it mean to build a bridge of ideas, innovation, and possibility? We went ahead to study iconic structures like the Golden Gate in San Francisco and London Bridge, and we realised they weren’t just engineering marvels; they were statements of connection to the seemingly impossible.
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‎”And so the stage became our bridge, every design element was intentional – we wanted people to walk into the space and feel an immediate physical connection between heritage and innovation, between Bauchi and the world.”
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‎Through it all, one truth rings true; where most events rely on stage graphics and banners, JT’s setups feel like stepping directly into the idea – an approach that is sure to set them apart not just in Nigeria, but across Africa.
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‎Three TEDx events later – each one a testament to their ability to deliver remarkable outcomes – their impact is undeniable as every event has become a case study in immersive event production, cultural translation, and narrative-driven experiences.
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‎As they continue to evolve, it is evident that the JT Agency has moved far beyond new comer status, they are the agency to watch and the industry cannot wait to see what this thing called JT does next.
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‎More Than Events – it’s storytelling at Its peak. Unlike traditional agencies, The JT Agency approaches every brief with reflective guiding questions: What story are we telling and what platform best tells the story? What emotion should the audience feel? How can the platform selected communicate through visuals even before any word is spoken?
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‎Founded by acclaimed visual storyteller, Bayo Omoboriowo, this philosophy reflects JT’s identity as a story-led creative agency and deeply influences how their events look, sound, and feel.
‎In the words of Olalekan Akinyele, the Chief Operating Officer: “Every project is an opportunity to tell our story and every story is an opportunity to change our narrative and prove that great things can come out from Africa.”

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