Heineken launches new Strongbow Cloudy Apple cider

Heineken unveils a major Giant Poster campaign for its new Strongbow Cloudy Apple cider across the blowUP media UK network. The campaign, for ‘the premium Strongbow take on cloudy cider’, is designed to highlight the quality of the brand to today’s busy millennials, who are increasingly difficult to reach through other media.

The campaign is live on a total of 15 blowUP media sites in the UK’s largest cities, with four sites in London, two each in Birmingham and Manchester, and further sites in Glasgow, Leeds, Liverpool, Newcastle, Bristol and Edinburgh. All Giant Poster locations dominate drinking hubs and ensure the appropriate audience is targeted.

The blowUP media sites range in size from 107 sqm at Birmingham Broad St to 640 sqm at City Gateway Landscape, and will deliver more than 12.5 million impacts over the campaign period. The media agency is Starcom MediaVest and Posterscope is the OOH specialist.

Simon Russell, Sales Director of blowUP media UK, comments: “Our comprehensive network of Giant Posters will create maximum impact for the brand among the key millennial audience when they’re out with their friends and ready to enjoy a drink or two.”