Grey Advertising wins Nokia, Uber creative accounts
Grey Advertising, one of the world’s top advertising agencies has won two lucrative accounts, Nokia and Uber Technologies. The agency was selected to headline the marketing communications efforts of both brands after a competitive pitch against other leading global agency networks.
The New York based advertising agency which turns 100 this year, was adjudged to have the best marketing communication strategies for both tech companies, as they seek to reposition their brands and gain bigger market share.
Grey is expected to begin work immediately on Nokia which last February launched two new phone brands, Nokia 3 and Nokia 5 Android phones at Mobile World Congress 2017 in Barcelona, Spain. Alongside the two new Nokia Android phones, the company also announced the global availability of the Nokia 6, which was launched in China in January 2017 month.
Nokia also unveiled the iconic Nokia 3310 (2017) feature phone at the same event. And now, there are reports that Nokia 8 will soon be unveiled by the resurgent company. The new hardware will most likely hit the market in June 2017.
On the other hand, Grey has been tasked with launching innovative fully integrated marketing initiatives across digital, social, offline, below the line and communications for the Uber brand.
Grey’s campaign efforts are expected to ride on the gains recorded by Uber’s first major campaign. The company’s ‘Get there with Uber’ campaign features six different creatives of real drivers and riders, as opposed to actors, to show how customers and employees really use the app. The riders and drivers were photographed and interviewed and aim to “inspire” potential customers and employees through their real stories and experiences of using Uber.
Uber is one of a few disruptive digital brands that initially eschewed traditional marketing in favour of word of mouth and below-the-line. However, with Uber looking to appeal to a new demographic beyond the young, tech-savvy it has turned to more traditional mediums and is now “robustly testing above-the-line”, in particular outdoor.
Grey which has 432 offices in 96 countries of the world recently struck a important affiliation relationship with one of Nigeria’s biggest advertising agencies, Centrespread. The affiliation is expected to give Grey a strategic inroad into the Nigerian market and position it better to serve its client in Africa’s biggest economy.
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