It was a moment marked by relief, excitement and renewed confidence as Goonite Hygiene, a pan Nigeria hygiene care brand and makers of Besense Sanitary Pads and Lebrace Baby Diapers, extended its sanitary wellness and care initiative to students of Caleb International School, Magodo, Lagos.

From the outset, the outreach reflected the company’s commitment to quality, dignity and human well being. Consequently, it opened up long avoided conversations around menstrual health, setting the tone for a full day of education, empathy and meaningful engagement.

CEO Sets the Tone for a Healthy Beginning

Addressing the students first, the Chief Executive Officer of Goonite Hygiene, Robby Yang, clearly set the foundation for the engagement with the theme “Healthy Beginning, Happy Future.” He explained that a healthy start goes far beyond physical care, as it also includes confidence, understanding and emotional readiness.

According to him, every young woman deserves to understand her body and manage her health with comfort and assurance, a belief firmly captured in the message “Make Sense with Besense.”
Furthermore, he added that when girls feel supported, their confidence grows, their voices strengthen and their dreams expand.

In addition, Yang highlighted the company’s broader family focused commitment through Lebrace Baby Diapers and Justfit Diapers, stressing that quality and affordability can coexist without compromise across Nigerian households.

Managing Director Reinforces Education and Dignity

Following this, the Managing Director of Goonite Hygiene, John Jiang, reinforced the company’s dedication to empowering young women through education and access to proper menstrual hygiene products across Nigeria.

He noted that research consistently links access to quality menstrual care with improved school attendance and performance. However, he emphasized that the issue goes beyond academics, as it also touches dignity, confidence and opportunity.

Jiang further explained that Besense sanitary pads stand out because of strict quality control and the use of premium raw materials sourced globally. According to him, the brand was deliberately designed to help girls embrace their health without fear, stigma or shame, regardless of their location.

Marketing Strategy Rooted in Purpose

Speaking next on the brand’s positioning and community engagement strategy, Goonite Hygiene’s Marketing Manager, Joshua Rotimi, explained that the company intentionally aligns its corporate social responsibility initiatives with projects that create lasting value and respond directly to societal needs nationwide.

According to him, this deliberate approach has helped position Goonite Hygiene as a trusted pan Nigeria brand, while also strengthening its presence in key markets through people focused initiatives.

Distributor Commends Human Centred Philosophy

Also present to witness the outreach was a distributor, Eyitayo Adetoro, who commended the company for consistently producing quality, affordable and reliable sanitary products for consumers across the country.

He noted that the organisation’s philosophy clearly goes beyond sales and profit. Instead, it reflects a deep commitment to human centred impact, wellness advocacy and continuous engagement with consumers nationwide.

School Applauds Timely Intervention

On behalf of the school, a teacher, Bernadette Chidinma, appreciated the company for the outreach, describing it as both timely and necessary. She applauded Goonite Hygiene for breaking the long standing silence around menstrual health, which has often prevented young girls from speaking freely or seeking help during their monthly flow.

She added that secondary school students urgently need access to high quality sanitary products and noted that initiatives like this would go a long way in supporting their health and confidence.

Students Respond with Gratitude and Joy

Meanwhile, the students themselves responded with visible excitement and gratitude. After receiving Besense sanitary pads and other gift items, including chocolates, candies, teddy bears, water flasks and school bags, they openly commended the company and expressed hopes for more engagements in the future.

One of the students, Emeya Motunrayo, thanked Goonite Hygiene for the care and love shown, saying the experience made her feel supported and truly valued.

From Classroom to Marketplace

With the school engagement concluded, the initiative moved beyond the classroom walls to Ojuwoye Market, Mushin, in Lagos.

There, the outreach transitioned seamlessly into a lively product awareness and activation exercise. At the market, the atmosphere quickly shifted to one of energy and interaction as traders, shoppers and passersby gathered around the Besense and Lebrace activation.

As a result, the exercise created an open platform for education, conversation and firsthand product experience through free sampling.

Voices from the Market

During the market activation, a distributor popularly known as Igwe’s wife shared her perspective, explaining that Goonite Hygiene products stand out because they consistently combine comfort, quality and affordability.

She noted that consumers frequently return to request Besense sanitary pads and Lebrace diapers, adding that the brand’s reliability and humane approach have earned it strong trust among traders and shoppers in the market.

At the same time, consumers at the market expressed joy,  noting that Besense has remained reliable and continues to improve through innovation.

Distributors further confirmed strong consumer connection, revealing that many shoppers specifically asked for the Destiny Etiko sanitary pads.

This, they said, reflects the brand’s growing visibility across Nigeria. They added that Goonite Hygiene continues to show a deep understanding of consumer needs and consistently delivers meaningful solutions across diverse communities.

A Journey That Went Beyond Products

By the end of the day, the impact of the initiative was clear. As activities moved from the calm classrooms of Caleb International School to the vibrant lanes of Ojuwoye Market, Goonite Hygiene delivered more than products.

It sparked conversations, restored confidence and reaffirmed dignity. Ultimately, the company reiterated that its mission as a pan Nigeria brand goes beyond business, as it focuses on delivering high quality hygiene products designed with consumer health and confidence in mind, nurturing healthy beginnings that lead to happier futures.