Google set to revamp its search engine operations
Globally acclaimed search engine brand, Google, will from this week,revamp and modify its search engine operations for mobile phones, a decision likely to infuriate many internet sites including Microsoft and the European Union.
Google had earlier given a prior notice in February that the algorithm update was imminent noting that the changes “will have a significant impact on our search results.”
The mobile architecture for Google’s mobile search engine site will take a new look from today by starting to update its secret formula for ranking sites to favour those that are “mobile friendly”, while demoting sites that fail to meet its criteria.
Specialists in search engine optimisation have labelled the shift as ‘mobilegeddon”, indicating that companies unprepared for the new dynamic change will consequently suffer heavily as a result of the change.
According to the online marketing group, The Search Agency UK, “Those without a mobile optimised site may not any longer rank on page one,” and this is because people rarely browse beyond the first page of Google’s search results.
In a research carried out by Somo, a mobile marketing agency, foremost brands such as Versace, Microsoft’s Windows Phone as well as other categories on the search site such as Legal and General will be among the groups affected.
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