Google, Apple, Nintendo make top 10 Youtube ads list in October
Google Pixel 2 leads the top 10 Youtube ads in October, 2017 with its TV Commercial, Questioning? Meanwhile, Apple, Nintendo and other brands also made the list.
The brands on the list were the most popular ad during the period, according to Marketing Week. Droga 5 / BBH London’s campaign for Google Pixel 2 topped the chart, followed by McCann Manchester’s #PickSnot for Smyths Toys on the number two spot.
Google pushes the new Pixel 2 smartphone with the message “When you change a period to a question mark, it changes everything. So what if the company built on questions, questioned the smartphone? Meet the Google Pixel 2.”
For Smyths Toys, the commercial is about the story of icky toy ‘Snot’, basically a walking bogey, as he battles a monster in a car park. Upon defeating the beast, he’s welcomed into a Smyths Toys store by its walking toy inhabitants.
Third on the chart is giffgaff’s 2 AM ad targeted at students. It shows a girl going to a Halloween party, only to end her night in sinister circumstances as she discovers a secret room where all her friends are hooked up as prisoners to electrical machines. The message is giffgaff doesn’t imprison young people on phone contracts, or something.
Meanwhile, adam&eveDDB’s ‘Test results from the Marmite Gene Project’ commercial for Marmite made the number four spot on the chart. Comically playing into the idea that Marmite splits Brits’ taste buds, the humorous ad shows various families coming to terms with the results of a gene test letting them know whether they are ‘lovers’ or ‘haters’. One woman likens the revelation that her husband actually hates Marmite to him having an affair.
On the number five spot is ‘Apple Watch Series 3 + Apple Music — Roll’ ad by Media Arts Lab. The ad for the latest AppleWatch features a teenager stylishly riding around as a song on streaming service Apple Music blares out of his earphones. Think Edgar Wright’s Baby Driver with less violence and skateboards instead of cars.
More so, UK’s largest online business insurance broker, Simply Business’s Insurance as unique as your business made the six spot while Smart Energy’s Ainsley Harriotts’s muscle food challenge and Apple’s 8 things to love about the iPhone 8 TV ads made the seven and eight spot respectively.
On the number nine and ten spot are Nintendo’s Super Mario Odyssey musical and Lancome’s our newest launch to the family ads, respectively.
Source: Marketing Week
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