Goldberg launches ‘Your Excellency’ campaign in Lagos, Ibadan
Nigerian Breweries Plc, recently unveiled Goldberg lager beer as ‘Your Excellency’ in a new campaign launched in Lagos and Ibadan reinforcing its leading position in the market.
Speaking at the launch, Corporate Communications/Brand PR Manager, Nigerian Breweries Plc, Patrick Olowokere, said: “As you know, ‘Your Excellency’ is used to address the highest authorities in many political, religious and monarchical circles. As a beer brewed to golden standards by the master brewer, Nigerian Breweries Plc, Goldberg’s excellent credentials earns it the name ‘Your Excellency’ among its peers.
The company’s Portfolio Manager, Mainstream Lager and Stout Brands, Emmanuel Agu, emphasized the fact that the brand demonstrates its high regard for the culture and traditions of its target consumers, adding that no other beer brand matches Goldberg’s respect for the people’s culture. He said: “From its support of world renowned cultural festivals in Nigeria including the Osun Osogbo festival, the Ojude Oba festival, the Udiroko festival, the recent installation of the new Oba of Benin to its promotion of Fuji music, Goldberg demonstrates that it occupies a class of its own in adding value to the way of life of the people.”
The launch of the campaign attracted a large turnout of consumers as well as the company’s distributors in Lagos and Ibadan. The events featured colourful cultural performances.
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