Goldberg launches Isedowo to deepen brand penetration in South West
Goldberg, a premium quality beer brand from the stable of Nigerian Breweries Plc, has unveiled an empowerment scheme tagged ‘Isedowo,’ targeted at youth in the Southwestern part of Nigeria.
Isedowo, which is designed to equip young Yoruba men and women with the support to grow their businesses, was unveiled at the palace of the the Ooni of Ife, Oba Adeyeye Enitan Ogunwusi Ojaja II.
The Portfolio Manager, Mainstream Lager and Stout Brands, Nigerian Breweries Plc, Emmanuel Agu, said that in addition to Goldberg’s commitment to culture and the tradition of the Yoruba people, it would use Isedowo to inspire entrepreneurship in the region thus impacting employment and income generation.
“Through Isedowo, Goldberg will extend its links with the people of the Southwest beyond culture and tradition to the entrepreneurial passion of the people,” he said.
The project is another strategic touch-point by Nigerian Breweries to empower and engender direct engagement with the youth market.
Isedowo is being launched on the heels of a similar youth empowerment programme in the Southeast, which is driven via another mainstream NB Plc brand, Lige, where millions have been won by young people in support of their enterprise.
Isedowo, was strategically launched at Ile Ife, the cradle of the Yoruba race, to demonstrate NB Plc’s strong attachment and support for the culture and tradition of the Yoruba. And added to that, the brewery company’s executive, including its Marketing Director, Franco Maria Maggi, were all elegantly decked in flowing white traditional outfits and bids to match as a sign of respect for its host.
Commenting on the modalities for the Isedowo, Agu said that interested participants would be required to showcase their business ideas and how it impacts the society in order to benefit from the empowerment scheme.
Participants will go through a screening and selection process across the Southwest after which the top 100 participants will be rewarded with a grant of N300, 000 each to be invested in growing their business.
Goldberg is known across the Southwest as a leading supporter of culture and tradition, and through Isedowo, it will help the youth to achieve their business and entrepreneurial potential.
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