Global food trends reshape consumer preferences, Kantar unveils strategic insights
By Felicia Nwosu
Kantar’s Worldpanel division has shed light on evolving global eating patterns, revealing how shifts in consumer behavior are shaping food brands’ strategies. Drawing from three million consumption moments across various regions, the report highlights key trends influencing eating habits worldwide and how brands can tap into emerging opportunities.
Kantar emphasizes that brands must act decisively to meet evolving demands. Companies are encouraged to tailor their offerings to cultural nuances, from snack breaks in Berlin to family dinners in Mexico, while embedding sustainability into their core values to resonate with Gen Z. Furthermore, products designed for hybrid lifestyles can capture untapped markets and drive growth.
The findings underlined a critical shift in the global food market, where the focus extends beyond sustenance to building connections and delivering value-driven experiences, but also an indication that brands that adapt to these trends can unlock fresh opportunities and strengthen consumer loyalty.
Regional distinctions play a significant role in defining food consumption, as convenience and indulgence drive a strong preference for snacks. In contrast, Mediterranean cultures emphasize balanced and enjoyable meals, while Latin American traditions use main meals to foster family connections.
The changing dynamics of daily life are also reshaping food habits. With remote work and hectic schedules blurring the lines between traditional mealtimes, there is growing demand for versatile food options. Snacks are transforming from quick solutions to satisfying a broader range of needs, including indulgence, health, and utility.
The report also highlights Gen Z’s growing influence on the food landscape. This younger demographic prioritizes sustainability, health-conscious choices, and affordability, pushing brands to align their offerings with ethical values while maintaining accessibility.
Another key shift it noted lies in the way consumers shop, affirming that the omnichannel experience is seamlessly combining online and offline purchasing has become a priority, while brands that embrace personalized strategies and adapt to local contexts are better positioned to thrive.
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