For Innovative Marketing Leader Driving Brand Growth and Consumer Engagement
Olawande Meyungbo is a creative and results-driven Brand/Product Marketing professional with over eight years of experience collaborating with diverse specialists to plan, build, launch, and manage best-in-class campaigns and other marketing initiatives. With a strong foundation in brand management, marketing strategy, and data-driven decision-making, Olawande has successfully maximized product and brand marketing performance across multiple touchpoints. Known for executing impactful marketing campaigns, increasing brand awareness, and driving conversions, Olawande has consistently delivered results that align with strategic corporate objectives.
Currently serving as the Media & Equity Manager at Promasidor Nigeria Limited, Olawande leads the development and execution of marketing communications initiatives for key brands such as Cowbell, Onga, Top Tea, Kremela, Twisco, Miksi, and Loya. This role combines consumer insights, creative strategy and development, media strategy, media investment optimization, vendor relations, and campaign performance management. A notable achievement includes managing the launch of the Onga Great Taste and Aroma campaign across digital and traditional media in Nigeria, leading to a 20.6% growth in brand awareness. Additionally, Olawande spearheaded the collaboration between Onga and DStv for the 2024 AMVCA Cultural Day, which featured an on-ground activation attended by over three thousand guests and an online amplification that reached over eight million people and generated over four million online engagements.
Previously, as Manager of Account Management & Strategy at Digitas Nigeria, a Publicis Company, Olawande led the management of key Nigerian Breweries accounts, including Star Radler, Gulder, Desperados, Amstel, and Star, across digital media touchpoints. Key achievements include developing and implementing Star Radler’s thematic campaign, “Refresh The Moment,” which positioned the brand as a lifestyle brand that fits seamlessly into consumers’ lives.
Olawande also played a pivotal role in redefining Gulder’s brand positioning through the “Senior Man” campaign, shifting its image from a medieval, hard-edged identity to a more relatable lifestyle-driven narrative. This included a strategic approach to personalization at scale, selecting the right ambassadors and influencers, and overseeing key tactical brand activities.
During Olawande’s tenure as a Digital Marketing Executive at Fidelity Bank PLC, the responsibility extended to managing the bank’s digital properties, including the website, mobile app, blog, and social media presence. A major highlight was leading the bank’s employee digital transformation engagement campaign, which significantly boosted staff relations with management and improved internal engagement. Other key initiatives included conceptualizing the “A Grin Christmas” nationwide festive campaign, which successfully acquired over 15,000 leads and increased account openings, as well as launching the “Fidelity Pay Yourself” product, which attracted over 5,000 individual registrants and 100 corporate representatives.
Additionally, Olawande played a key role in the production and strategy overhaul of Fidelity Bank’s YouTube channel, which resulted in a significant increase in viewership and a 100% rise in subscriptions within three months.
Prior to that, Olawande worked as a Creative & Strategy Executive at Starcom Media Perspectives, where they provided creative and strategic content for brands such as Samsung Nigeria, Cloret, TomTom, Cadbury Hot Chocolate Drink, ARM Investments, UAC Food brands, Novartis, TGI brands, E & J. Gallo Winery, and Philip Morris International. Notable achievements include leading the digital strategy and execution of the Samsung A Series launch, which significantly grew market share in Nigeria. Additionally, Olawande developed a cost-effective niche marketing strategy for the Galaxy Note10 launch, ensuring top-of-mind awareness among key demographics. Other major projects included conceptualizing Novartis’ first digital media activation for Coartem malaria drugs, leading the creative team in TomTom’s Super Eagles 2018 World Cup sponsorship campaign, and collaborating with UAC Foods’ marketing team to revamp the visual brand identity of key brands such as Gala, Swan, Supreme, and Funtime.
Olawande holds a Master of Business Administration (MBA) from the University of Lagos, Nigeria, and a Bachelor of Science in Petroleum and Gas Engineering from the same institution. Additionally, Olawande has obtained a Certificate in Professional Marketing from The Chartered Institute of Marketing (CIM), UK, and is currently pursuing a Diploma in Professional Marketing, expected to be completed in 2025.
With a strong command of tools such as Google Analytics, Adobe Creative Suite (Photoshop, Illustrator, After Effects), Meta Business Suite, Microsoft Office, and WordPress, Olawande combines analytical skills with creative storytelling to develop and execute marketing strategies that drive tangible business results. Expertise spans across strategy development, product marketing management, digital marketing, media planning, creative development, content strategy, market research, and campaign execution. Known for a deep understanding of consumer behavior and market trends, Olawande remains committed to delivering innovative marketing solutions that enhance brand equity and drive business growth.
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