Femi Hanson joins Moni as Head of Marketing, bringing a wealth of fintech expertise
By Zion Rufus
Femi Hanson, a seasoned marketing and PR professional renowned for his significant contributions to the growth of Fintech powerhouse OPay is transitioning from the company.
Having served as Senior Marketing Manager for four years, Hanson played a pivotal role in transforming OPay from a fledgling ride-hailing service into one of Nigeria’s leading fintech firms.
His remarkable journey continues as he embarks on a new chapter with Moni, an innovative Fintech startup poised for exponential growth. His wealth of expertise and visionary insights are set to energize Moni ascent in the competitive fintech landscape as he takes on the mantle of Head of Marketing with the aim to augment the startup’s market presence and steer its growth strategy to new heights.
With an illustrious career marked by his ability to drive impactful growth and communication strategies for tech companies, Hanson’s proficiency lies in crafting compelling narratives, cultivating thought leadership, and nurturing robust media relationships. Passionate about leveraging technology to craft impactful stories that fuel growth, his dynamic approach is a promising asset for Moni.
During his tenure at OPay, Hanson held the position of Senior Marketing Manager, overseeing growth marketing and PR initiatives. His responsibilities included preparing and delivering comprehensive marketing plans to expand OPay’s user base, collaborating with in-house designers to create visually impactful materials within brand guidelines, and developing an overarching communication strategy.
Additionally, he displayed a knack for spotting advertising opportunities and effectively placing adverts in various media, including press, radio, and TV. Hanson’s commitment extended to representing the brand at key industry events, where he supervised booths, conducted customer interviews, and participated in focus groups. His acute competitive awareness and adept media planning and buying skills further positioned OPay at the forefront of the fintech landscape.
Hanson holds a Bachelor of Arts in Psychology and Management from the University of Bradford, where he demonstrated his leadership capabilities as the Head of Public Relations for the Nigerian Student Society. His active engagement extended to being part of both the UOB Football team and ACS Football team, where he served as Assistant Captain.
Subsequently, he pursued an MBA in International Human Resource Management from Rome Business School in 2017. This academic achievement enriched his understanding of key concepts in management, strengthening his ability to apply psychological insights to the practice of management within organizations.
From his impactful tenure at OPay to spearheading Moni’s marketing endeavors, Hanson’s unique blend of expertise, innovative vision, and adept communication skills are poised to contribute significantly to the fintech startup’s journey towards greater recognition and expansion.
About Moni
Moni founded by Femi Iromini and Dayo Sobayo is a leading Fintech with operations in Nigeria, Benin and Guinea Conakry were they offer high interest savings to individuals and low interest loans to businesses.
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