EXMAN calls for entries on trailblazing campaigns
By Felicia Nwosu
In a spirited move to elevate creative benchmarks and spotlight innovation in brand engagement, the Experiential Marketers Association of Nigeria (EXMAN) has kicked off preparations for its Annual General Meeting and prestigious Awards for Excellence by opening its doors to entries from member agencies.
The 2025 edition of the awards is designed to celebrate the ingenuity, precision, and human connection that define standout experiential campaigns across Nigeria. Evolving into a key pulse point in the country’s marketing ecosystem, the ceremony serves as a platform to spotlight the evolution of experience-led storytelling and its role in shaping brand equity.
This year’s call invites submissions for campaigns activated between January 1, 2023, and December 30, 2024. From tactile retail engagements to immersive digital activations, the award categories mirror the diversity of consumer touchpoints now dominating the marketing landscape.
Among the categories up for recognition are:
– Top Trade Activation: Applauding seamless executions within retail supply chains, from open markets to organized distribution hubs.
– Open Market Shopper Excellence:Rewarding impactful, grassroots-level activations that spark brand affinity in traditional trade environments.
– Modern Trade Shopper Experience: Celebrating precision-led campaigns in structured retail outlets, where design and insight converge.
– Immersive Consumer Journey: Honoring activations that leave a sensory imprint, resonating emotionally and experientially with audiences.
– Corporate Engagement Event (B2B):Highlighting events that drive meaningful interactions within business communities and deliver quantifiable results.
– Open Market Visual Strategy:Recognizing merchandising approaches that influence purchasing behavior in informal markets.
– Modern Trade Merchandising Brilliance:Spotlighting visually cohesive and strategically mapped out brand displays in high-traffic retail venues.
– Sport-Themed Campaign Excellence:Celebrating energetic and crowd-winning brand activations centered around sports culture.
– Entertainment-Led Brand Expression:Honoring entertainment properties turned into vibrant brand narratives that cut across demographics.
– Digital Integration Mastery: Rewarding smart use of digital tools in campaign planning, activation, and post-engagement analysis.
– Prop-Driven Storytelling: Recognizing imaginative prop usage that boosts thematic storytelling and event immersion.
– Tech-Powered Engagement:Celebrating the introduction of groundbreaking technology that enhances activation delivery.
– Data and Insight Precision: Honoring the application of actionable insights that transform audience behavior and optimize execution.
EXMAN describes the annual ceremony as a challenge to agencies to push beyond conventional tactics and redefine how brands interact with people in the real world.
Member agencies are urged to submit early, as creativity continues to evolve at speed, with competition intensifying amid a wave of bold and boundary-breaking activations.
Entries close on April 18, 2025. Full guidelines and submission protocols are available through EXMAN’s official digital channels.
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