EXCLUSIVE: EXMAN new exco unveils action plan, pledges to consolidate on existing legacies
By Felicia Nwosu
The Experiential Marketers Association of Nigeria (EXMAN) has elected two trailblazing women, Tolu Medebem and Angela Makinwa, as President and Vice President, respectively.
The announcement was made during the recently concluded EXMAN Brand Experience Summit held at the prestigious Balmoral Event Centre in Victoria Island, Lagos.
The newly elected President and Vice President have expressed their determination to build upon the previous executive’s achievements while also accelerating new projects, particularly in the area of capacity building.
In an exclusive interview with MARKETING EDGE, Tolu Medebem emphasized the importance of continuity and shared plans to consolidate existing projects in order to sustain the successes achieved by the outgoing executive.
Medebem also highlighted the launch of a training portal called “Gateway to Experiential Marketing,” which aims to provide courses and certification for individuals interested in experiential marketing. This initiative seeks to bridge the gap and provide opportunities for aspiring professionals to work with EXMAN member agencies.
“The idea behind it is that if you go through the various models to a certain point, you can be rest assured to have an opportunity to work with any of the agencies. Maybe we have not amplified it well enough, but hopefully, it will be a strong platform to bridge the gap,” she added.
On her part, Angela Makinwa, the newly elected Vice President, stressed the significance of value addition and unity of purpose in ensuring continuous progress for the association. She commended the previous executive for their collaborative efforts with sectoral bodies, commitment to industry ethics, and the elevation of the industry’s reputation in the eyes of clients. Makinwa emphasized the importance of building upon the gains made by the previous executive and pledged her support and collaboration in achieving the association’s goals and mission statement.
Capacity building also emerged as a key focus in the newly elected council’s action plan as Makinwa affirmed the association’s commitment to continuing collaborations with educational institutions, and expanding beyond universities to include other tertiary institutions such as Pan-Atlantic University and Lagos Business School.
The plan is to do more. Right now, we have a few universities on board. We want to do more, because the truth is,the expanse of experiential marketing is not just Lagos. It’s more than Lagos. And that we have a sector body that looks like is only Lagos, does not mean that young people across the length and breadth of Nigeria are not interested in practicing experiential,” Makinwa said.
The objective, according to her, is to equip future marketers across Nigeria with the necessary skills and knowledge to excel in the experiential marketing industry.
Other members elected to the executive council include Oluwarotimi Rhodes as General Secretary, Ndanusa Amihere as Financial Secretary, and Olaiwola Jegede as Publicity Secretary.
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