Erhumu Bayagbon Crowned Marketing Edge’s PR & Digital Marketing Manager of the Decade
Lagos, Nigeria: 1st September, 2022: In a landmark recognition of excellence, Erhumu Bayagbon, a public relations and digital marketing professional, has been named PR & Digital Marketing Manager of the Decade (2012–2022) by Marketing Edge Magazine, Nigeria’s foremost publication championing marketing communications.
The award, accompanied by a glowing citation, celebrates Bayagbon’s stellar track record in the public relations and digital marketing fields. His groundbreaking contributions have not only shaped the industry but also significantly impacted communities and advanced the practice of communications and digital innovation across Nigeria.
Bayagbon’s distinguished career includes spearheading several high-impact projects as Head of Public Relations for Airtel Nigeria, where he led pivotal initiatives such as the launch of SmartCash PSB, Airtel Africa’s digital bank. His strategic communications and performance marketing efforts helped onboard a vast customer base, positioning SmartCash as a leading player in Nigeria’s fintech ecosystem.
Among his notable accomplishments, Bayagbon also directed Airtel Nigeria’s rebranding from Zain, a transformative milestone in the company’s journey. Additionally, he has been at the forefront of key digital initiatives, including the Airtel Data Centre Project by Airtel Enterprise Business, designed to provide cutting-edge digital solutions for startups, SMEs, and public institutions.
Beyond corporate achievements, Bayagbon is deeply committed to social impact. He is a driving force behind the UNICEF Reimagine Education Initiative, which aims to connect 620 primary schools across Nigeria to digital learning by February 2023. This initiative, set to benefit over 300,000 students, underscores his dedication to bridging the digital divide and fostering inclusion.
Bayagbon’s work on Airtel’s Touching Lives platform has positively impacted over 5 million Nigerians, uplifting communities through transformative CSR initiatives. Furthermore, he played a pivotal role in the Airtel Catapult-a-Startup initiative, mentoring young entrepreneurs and inspiring innovation among early-stage founders.
With over a decade of experience, Bayagbon has earned a reputation for strategic leadership, data-driven solutions, and impactful storytelling. His exceptional contributions have been previously recognized with awards such as Corporate Communications Personality of the Year and Corporate Communications Personality of the Decade.
Bayagbon’s passion for leveraging communications to drive meaningful change, coupled with his commitment to mentoring the next generation of professionals, cements his status as a luminary in the marketing and communications landscape.
This latest honor from Marketing Edge Magazine is a testament to Erhumu Bayagbon’s enduring legacy and unparalleled impact on Nigeria’s marketing and communications industry.
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