Email marketing poised to reach record highs by 2025
By Zion Rufus
As the digital landscape evolves, marketers are investing significant resources in crafting effective email campaigns to drive brand awareness, attract new customers, retain existing ones, and ultimately increase revenue.
These causes, amongst others, have transformed digital marketing into an indispensable part of every marketer’s toolkit, with a heavy focus on email marketing as a key strategy which effectively attracts and retains customers through personalized messages that promote brand content and products.
Marketers can also segment their contact lists and utilize personalization techniques to deliver messages that resonate with their audience. Today, reports indicate that email marketing is poised to reach record heights by 2025.
According to data from Snov.io, the volume of daily emails sent and received is on the rise.
In 2023, an average of 347.3 billion emails were exchanged per day, marking a 4.3% increase compared to the previous year.
The upward trend is expected to continue in 2024, with a projected total of 361.6 billion daily emails. These numbers highlight the enduring significance of email as a communication channel in today’s digital landscape.
Furthermore, a substantial 89% of marketers rely on email as their primary tool for lead generation. This statistic underscores the effectiveness and widespread adoption of email marketing strategies within the marketing industry.
Email campaigns also provide marketers with a direct and targeted means of reaching their audience, driving engagement, and nurturing potential leads.
In terms of engagement, the average open rate in 2022 was reported to be 19.66%.
This metric reflects the percentage of recipients who opened the emails they received. Despite the evolving digital landscape and the emergence of new communication platforms, email remains a crucial channel for connecting with audiences and capturing their attention.
A recent report by LinkedIn also shed light on the global reach of email marketing.
With over half of the world’s population currently using email, its ubiquity as a communication tool is undeniable. This number is projected to grow even further, surpassing 4.6 billion users by the year 2025. The increasing popularity of email as a communication medium demonstrates its enduring relevance and influence in today’s interconnected world.
Email marketing stands out for its unbeatable return on investment (ROI) compared to other digital marketing channels. With the highest conversion rates in comparison to social media marketing, direct mail, and other channels, email marketing remains a preferred choice for marketers.
The cost-efficiency and effectiveness of email marketing make it an attractive option. Furthermore, advancements in email automation have revolutionized personalization capabilities.
Marketers can now go beyond simple name personalization and segment emails, tailor messages based on subscriber preferences, dynamically modify content, and include additional personalized fields such as job titles and locations.
The process of email marketing also facilitates data collection, allowing marketers to gain valuable insights and tailor content to subscribers’ needs. By simply providing personal information like job titles, locations, and email addresses, customers gain access to relevant content.
Email automation tools further streamline the process, enabling marketers to pre-make and schedule emails or deliver them based on subscriber behavior.
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