Elev8media introduces product sampling to maximize customer experience
Top of the market digital billboard platform, Elev8media Advertising Limited, will now provide product sampling as a value-added service for its existing clients. The company kicked off the product sampling initiative with more than 900 units of product placed in the hands of potential users at a premiere in Lagos.
According to the company’s CEO, Funmilade Alalade, the service was conceptualized to add practicality to advertisement and provide deeper experiences for its various audiences.
He said: “With exception to the experience of sight, taste and feel is left out in the world of OOH. We show the audience an expectation in picture and video format with our channels; and that was the limit. But through a few samplings, we have attempted to go a step further and the response was worth it. Our data shows benefits for both the manufacturer of a product or service and the potential users. If you can dare to make a product or service and promise any expectation to the public, you can be willing to let the users have a small taste before they invest. This innovation is a fusion of sight, sound and taste.”
The inaugural edition which was centered on the company’s client Dettol Nigeria, witnessed the placement of Dettol bath soaps in the hands of the Lagosians present at the Elev8 Media Advertising Billboard Site at CMS Marina and its environs with the full drone coverage displayed on the Elev8 Media digital screen on site.
This latest initiative which further strengthens the company’s position as a value driven company.
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