The annual Marketing Edge Awards was upon us! Once again, The Edge Awards raised the bar.

More than 1,300 guests gathered inside the Balmoral Convention Centre on Friday, the 26th of September, 2025. These attendees included brand and company owners, marketing executives, and media personnel. They witnessed a glamorous gala of excellence and reward.

Attendees graced the gala with loads of glitz. They wore flamboyant suits, flowing gowns, glossy shoes, and shining ornaments and jewelry. Regardless of social status, everyone settled comfortably and wallowed in utmost joy. While the awards proved to be the night’s major highlights, the electric performance of DanceToFame kept attendees on the edge of their seats.

The movement of active waiters was sumptuous, too. Munchies, chops, drinks, meals, and desserts filled tables (and jaws, too).

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The Marketing Edge Awards is an annual celebration of top and outstanding brands over the year (or a decade). The Marketing Edge Magazine, Nigeria’s foremost brand ‘exclusive news, authoritative reports and insights in the integrated marketing communications sector,’ organizes the event.

Since its rebranding in 2024, The Edge Award’s scope has expanded. This was obviously seen in the manner of recognition of brands across all sectors. The sectors included Oil and Gas, ICT, Insurance, Digital Marketing, Fintech, Banking and Finance, Telecommunications, Media and Communications, Food and Nutrition, Real Estate, and several others. The total count reached up to about 150 (One Hundred and Fifty) of them.

Some of the recipients of these awards included Havas Nigeria, Markova Creative Limited, Starcom Media Perspective, Dangote Group, AXA Mansard Insurance, Zenith Bank, KeyStone Bank, Infinix, Tecno, Chivita, NutriMilk, NutriYo, Wellcome Snacks, Vita Foams, BetKing, and many others.

In the light of all of these recognitions, The Edge Awards acknowledged the complexities that brands, agencies, and personalities navigate. It encouraged them to keep calming the storm. They must do this by balancing traditional values with cutting-edge technological innovations.

However, Chief John Àjàyí, the Publisher and CEO of Marketing Edge Group, said the gala has not only celebrated winners but celebrated the spirits of excellence and the drive to pursue greatness.

If anything, this is the testament of what these awards mean. This is especially true for brands and even political office holders. This was seen in the speech of Mr. Oyeniyi Adebayo who represented the Executive Governor of Ekiti State, Mr. Biodun Abayomi Oyebanji. He reeled out the administration’s achievements in infrastructure (airport), economy, commercialisation, energy, security, and agriculture.

The Edge Awards was not just a ceremony. It was a fruitful execution of an idea that was birthed way back in 2013. At that time, Marketing Edge signposted the 10th anniversary of the company with the celebration of an annual two-in-one event. These events were the National Marketing Stakeholders Summit and the Brand and Advertising Excellence Awards. Both have since transformed into the Edge Awards.

It only gets better from here.

Cheers.

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