Dentsu Creative wins Adobe creative and digital media business
By Abimbola Mohammed
Dentsu Creative has won the global creative and content digital media business (DMe)of Adobe, following an extensive review.
The partnership signals a leap forward in uniting creativity, AI and technology to deliver personalization at scale.
According to Dentsu, the collaboration with Dentsu Digital in Dentsu Japan and Tag worldwide will push the boundaries of what’s possible crafting, scaling, and personalizing content like never before.
In a post on Dentsu website it read that Dentsu Creative will architect the company’s first “Glocal” go-to-market model, designed to drive relevance, effectiveness and efficiency both globally and locally across regions: Americas, EMEA, APAC and Japan.
The global marketing and local campaigns for the company’s trusted B2B and B2C creative products services.
Abbey Klaassen, Global brand president, Dentsu Creative, said: “As a creative team that has long relied on Adobe’s products and services to imagine, creative and bring digital experiences to life, this new partnership is meaningful in so many ways. We are energized by Adobe’s vision to change the world through personalized experiences and his fueled us to brin transformative thinking and creativity to every interaction. Now, we’re read to that customer everywhere through Adobe’s Digital Media Business.”
Underpinning the relationship is a unified global technology backbone, enabled by Adobe’s integrated set of best-in-class products help companies optimize their content supply chain and propriety technologies from Dentsu Digital and Tag Worldwide.
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