Dentsu Creative appointed as Ferrero’s UK agency of record
By Abimbola Mohammed
Dentsu Creative has been selected as the agency of record for Ferrero in the UK, ensuring a localized creative approach and consistent brand messaging across their portfolio.
The appointment was secured due to Dentsu’s ability to deliver a seamless, integrated solution across creative, media, and production.
In collaboration with dentsu agencies Carat (media alignment) and Tag (creative production), Dentsu Creative will provide a unified and scaled solution for Ferrero’s iconic brands, including Ferrero Rocher, Kinder, Nutella, and Tic Tac.
This end-to-end creative and production capability will ensure every campaign is rooted in customer insights, cultural relevance, and exceptional craftsmanship.
A Ferrero spokesperson expressed enthusiasm for the partnership, citing Dentsu’s strategic thinking and integrated approach as key factors in their decision.
Jessica Tamsedge, CEO of Dentsu Creative, shared her excitement about working with Ferrero’s beloved brands, stating, “We’re thrilled to reignite brand love in the spaces and places that matter most to today’s audiences.”
With exciting new campaigns already underway, this collaboration promises to be a highly productive and dynamic partnership.
Also announcing the big win on LinkedIn, Dentsu UK wrote that the combination of creative innovation, media expertise, and seamless production will deliver campaigns that truly connect with Ferrero Rocher’s customers and reflect cultural trends.
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