Creative sector has done remarkably well in promoting our cultural heritage – Temitope Ajayi

Temitope Ajayi

By Abimbola Mohammed

Temitope Ajayi, Senior Special Assistant to President Bola Tinubu on Media and Publicity, reiterated the administration’s commitment to supporting Nigeria’s creative industry.

Government affirms policy support

So, speaking at the inaugural Creative Powerhouse Summit, QED-NG, held at Radisson Blu, Ikeja GRA, Lagos, Ajayi assured stakeholders that the government will continue to provide policies that encourage growth, financial support, and expansion in the sector.

Moreover, the summit, themed “Financing as a Catalyst for a Thriving Creative Economy,” brought together industry stakeholders to discuss ways to boost the creative sector.

Interestingly, Ajayi commended the efforts of creatives in promoting Nigeria’s cultural exports, noting that the sector has done remarkably well in the past decade.

Government dedicates ministry to creative sector

In addition, Ajayi emphasized that the Tinubu-led government prioritizes the creative sector and has dedicated a ministry to support its growth.

“The government will continue to support the creative sector with policies to ensure it continues to grow in leaps and bounds,” he said.

Ajayi urges creatives to collaborate

Aside that, the presidential aide advised creatives to be more open to collaborations with potential investors who may be interested in funding their projects and ideas.

Furthermore, he noted that ideas alone aren’t enough they need financing, support, and investment to become a reality.

“The graveyard is full of ideas that died with their creators, never seeing the light of day.

Without testing market viability and scalability, how can you be sure your idea will change the world?” Ajayi asked.

In the same vein, he added that sharing ideas with willing investors can be beneficial, citing the saying, “It’s better to own 10% of something than 100% of nothing.”

Ajayi calls for action

Ajayi urged stakeholders to move beyond words and take action to support the creative sector.

He commended the convener, Olumide Iyanda, for bringing industry stakeholders together to discuss ways to boost the sector.

With the right policies and support, the creative industry will continue to thrive and make a significant impact on the country’s economy and global image.