Create a Winning Identity Strategy
Understand Customers, Deliver Value, Build Real Relationships
Your brand’s ability to form meaningful relationships with customers is being hindered by a lack of understanding of their real identity. Identity is often concealed by cultural nuance, missed interactions and disconnected silos of data. Identity isn’t just about signals or one transaction. It’s about context and the journey. It’s about gathering data, understanding it and applying it—whether “recognizing” a working mom at the drive-through to enhance her experience or recommending the next best action for an authenticated ecommerce shopper.
Register for the webinar to join a guest speaker Joe Stanhope, principal analyst at Forrester, Toyota NA customer experiences manager Emily Gaitan and Acxiom’s top identity expert Kyle Hollaway for a look at what digital marketers need to do to win with identity.
RECOMMENDED ARTICLES
Comment
No comments found.