Chris Ogunlowo, Former DDB creative manager, joins Glo as creative director
Chris Ogunlowo, former Creative Manager at DDB Lagos has joined Glo as Creative Director. Ogunlowo announced the movement in a recent twitter post to put an end to weeks of speculations.
“The rumours are true. Creative Director, Glo,” he said.
Ogunlowo who is highly regarded as one of Nigeria bright and enterprising minds in the brands and marketing segment is expected to anchor the multi-billion naira advertising and branding campaigns of the telecoms giant. His job includes leading Glo’s creative outputs from concepts to execution, making sure a creative standard is adhered to.
His appointment reflect a rising trend where many companies are now relying more on their in-house creative departments to handle their marketing responsibilities as against out-sourcing it totally to traditional agencies.
But it’s not like all of Glo’s marketing briefs will now be done in-house. The telecom company still retains the service of two leading traditional agencies; one is SO&U which has been on the brand for about four or five years and the other if X3M Ideas which was recently recruited. Ogunlowo in his new role is expected to work with these agencies to develop the highest quality and efficient brand management strategies for the Glo brand.
Ogunlowo is a University of Ibadan and Miami Ad School, Berlin graduate. His rich background as a copywriter and concept developer and creative director will be crucial to achieving success on his new job. He has also worked on many top Nigerian and multinational brands including Virgin Atlantic, Coca-Cola, Microsoft, British American Tobacco, MTN, FirstBank, Fidelity Bank, Gulder, International Energy Insurance, UBA, Swipha, Unilever etc.
Before joining Glo, he was Creative Director and Principal Partner at Kwirkly, an agency he founded in 2012, to carter for the branding and marketing needs of SMEs. His adventure in advertising actually started four years back at 141 Worldwide, where he was an Assistant Manager. He left in 2010 to join DDB Lagos as Assistant Manager. He also worked briefly with Dubai based agency called James Rammal Advertising.
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