Chioma Igwe is the Marketing Manager, Three Crowns Milk, with over a decade of experience in driving business growth and building brand equity within the beverage and dairy industry. She holds a bachelor’s degree in Marketing from the University of Huddersfield, UK, and a Master of Science (MSc) in International Marketing from the University of Birmingham, UK. She is an active member of the National Institute of Marketing of Nigeria (NIMN).

Chioma is known for her strategic approach, consistently transforming complex marketing challenges into clear, actionable solutions that resonate with both consumers and business stakeholders.

Her professional journey began as a marketing intern at Nigerian Breweries during her National Youth Service Corps (NYSC) program. In 2016, she joined FrieslandCampina WAMCO as a management trainee, marking a significant turning point in her career. This position enabled her to explore multiple facets of commercial operations and to collaborate with diverse stakeholders and third-party agencies.

Chioma advanced to the role of Junior Brand Manager upon completion of the management trainee programme at FrieslandCampina WAMCO.

As her career progressed, Chioma took on more leadership responsibilities, managing cross-functional teams and leading innovative marketing campaigns.

Her strategic vision and dedication to excellence has led to the successful launch of innovative product extensions and the revitalisation of existing ones, aligning Three Crowns’ offerings with evolving consumer preferences and market demands.

In her current role as Marketing Manager, Three Crowns Milk, Chioma has significantly contributed to fostering a strong emotional connection with consumers, especially mothers. Three Crowns is the first dairy brand in Nigeria to champion mothers, recognising their essential role in the family.

Understanding that the well-being of caregivers directly impacts the families they nurture, Chioma has led initiatives designed to encourage mothers to eat well and live healthily—ultimately promoting happier, healthier families.

Under Chioma’s leadership, Three Crowns has implemented consumer- centric campaigns that recognizes mothers as the Heart of the Home, emphasising health, wellness, and nutrition to further reinforce the position the brand as a healthy choice for families. Her creative and strategic direction continues to inspire and drive impactful growth in a competitive market, ensuring Three Crowns remains a trusted brand devoted to care for mums, promoting wellness and fostering family bonds.

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