IMC

World Marketing Council sets stage for global unity with Charter signing

A new era in global marketing collaboration is on the horizon as the World Marketing...

Nigeria’s creative industry needs scalable Investment frameworks, says Dr. Nkiru Balonwu

The creative industry in Nigeria has the potential to drive growth, innovation, and...

Firstbank: 131 years of creative excellence report out soon

In a landmark celebration of history, innovation, and consistency, MARKETING EDGE...

PepsiCo introduces Cheetos in Nigeria, deepens local investment

PepsiCo, a renowned global leader in the food and beverage industry, marked a major...

Shaping global narratives with content evolution

As content continues to serve as the goldmine of modern life, creators must strengthen...

Global Black Friday Sales Market projected to surge with double-digit growth through 2032

The annual retail spectacle known as Black Friday no longer serves as just a shopping...

Nigeria’s top marketing leaders to converge at  2025 ADVAN CMO Forum

The Advertisers Association of Nigeria (ADVAN) will host the 2025 edition of its...

MARKETING EDGE ONTV host Kingsley James this Wednesday

This Wednesday, MARKETING EDGE ONTV spotlights Kingsley Oghenero Olusola James, Managing...

9mobile commences strategic brand transition to T2, signalling bold new era of market reinvention and digital leadership

In a bold and future-forward move, 9mobile today announced the formal commencement...

Advertising industry charts fresh growth path as NAC 2025 focuses on new imperatives

In the face of the ongoing economic challenges, Nigeria's marketing communications...