Category: Features

Optimising thought leadership for reputation management

You may consider it inappropriate if I say the term 'thought leadership' has become...

CoCa-Cola: 134 years of sterling brand consistency and currency

Just as being good looking supposedly gives people an advantage in life, brands experience...

Are these three marketing strategies recession-proof?

I’ve had a lot of conversations with clients as well as the people we work with...

Evaluating PR efforts for enhanced impact

As a public relations practitioner, do you commit resources to evaluating your campaigns...

Why customer communication is vital amidst Covid-19 crisis

In the midst of a global pandemic, it can be all too easy for businesses to lose...

Six strategies to immunize your agency against a pandemic

The economic and societal impact of COVID-19 means brands and businesses around the...

How to train your marketeer

Last week I was invited by Abiodun Ajiborode, aka ‘Life Coach’ to join him for...

How Covid-19 is impacting Coca-Cola

Shares of the Coca-Cola Company (NYSE:KO) are up 4% this week, as investors have...

Wanted for PR professionals: A Covid-19 communications protocol

My firm, Mediacraft Associates, has just received a brief regarding a situation in...

FirstBank stays ahead of Covid-19, keeps faith with customers

Amid shuttering of social activities especially commercial services, through various...