Category: Features

Impact of delayed Siemens power project in Nigeria

By Joseph Ekeng Nigeria, Africa's largest economy and most populous...

Revolutionizing consumer perception: The new era of value-for-money brands

By Akonte Ekine Hello, Ekine! Why are you talking value for money? Are you saying...

Brands with successful co-marketing strategy

By Abimbola Mohammed When effectively executed, co-marketing strategy can be one...

The power of authenticity in brand storytelling

By Kingsley Odii In today’s fast-paced world where digital media dominates every...

Leveraging the power of user-generated content in marketing

By Oluwaseyi Lawal In the modern era of technology, user-generated content (UGC)...

Nigerian households struggle as spending hits six-year low

By Joseph Ekeng Inflationary pressures have dealt a severe blow to household...

How marketers can leverage Barbie movie marketing campaign

By Oluwaseyi Lawal The Barbie movie surpassed Box Office expectations with $337...

Drawing line between inclusive and divisive marketing, the Bud Light example

By Ralph Tathagata In the contemporary atomised world of digital marketing, brands...

Josh2Funny’s America’s Got Talent triumph highlights Nigeria’s influence in driving virality for global brands

By Zion Rufus …Are global brands exploiting Nigerians’ collective pride to fuel...

Can focus on rural markets resurrect Jumia’s fortunes?

Jumia has set sight on reversing its fortunes by focussing on rural e-commerce,...