Category: Features

The power of authenticity in brand storytelling

By Kingsley Odii In today’s fast-paced world where digital media dominates every...

Leveraging the power of user-generated content in marketing

By Oluwaseyi Lawal In the modern era of technology, user-generated content (UGC)...

Nigerian households struggle as spending hits six-year low

By Joseph Ekeng Inflationary pressures have dealt a severe blow to household...

How marketers can leverage Barbie movie marketing campaign

By Oluwaseyi Lawal The Barbie movie surpassed Box Office expectations with $337...

Drawing line between inclusive and divisive marketing, the Bud Light example

By Ralph Tathagata In the contemporary atomised world of digital marketing, brands...

Josh2Funny’s America’s Got Talent triumph highlights Nigeria’s influence in driving virality for global brands

By Zion Rufus …Are global brands exploiting Nigerians’ collective pride to fuel...

Can focus on rural markets resurrect Jumia’s fortunes?

Jumia has set sight on reversing its fortunes by focussing on rural e-commerce,...

CTV ad spend hits $26 billion globally, Nigeria’s promising landscape face adoption hurdles

By Zion Rufus  As viewers and advertisers continue to shift away from traditional...

Top lessons for business analysts from the Barbie, Oppenheimer marketing approach

By Zion Rufus  The movie industry is no stranger to smashing records, and the...

How Netflix is amplifying Africa’s storytelling with animation series

By Ralph Tathagata When it comes to storytelling, Africa has one of the best and...

Marketing Edge Magazine © 2025 / All Rights Reserved