Category: Features

Battle royale between two cement-making giants

By Ralph Tathagata The frosty relationship between the Dangote Group and...

C-Suite resignations hit alarming high in 2023 as more executives step down

By Zion Rufus  2023, so far has seen the trend of high-ranking executives departing...

Co-branding among Nigerian brands

By Oluwaseyi Lawal Co-branding is a marketing strategy in which two or more brands...

Retail chains faced with uncertainty as supermarkets surge in neighbourhoods

By Seun Johnson Fuelled by fervent business move to replicate the city experience...

The shifting landscape of agency banking in Nigeria

By Joseph Ekeng Nigeria's agency banking landscape is facing a crossroads,...

How Nigerians leverage digital lenders to survive economic reality

By Seun Johnson Notwithstanding the psychological torture and emotional trauma regularly...

Executives debate: Guaranteed media placement is basically paid advertising, not public relations

By Zion Rufus In recent years, there has been a surge in the misconception that...

Raising concerns about privacy, Meta’s Apps ranked Most Data-Hungry, collecting 86% of user data

By Zion Rufus  A recent study conducted by The Money Mongers delves into the...

Leveraging the right marketing channel for campaigns

By Oluwaseyi Lawal In today's digital age, there are more marketing channels than...

Deterministic retail media data to transform global ad campaigns as investment nears $141.7 Billion

By Zion Rufus  The rise of retail media and the integration of deterministic data...