Category: Features

Nigeria’s untapped $296bn Blue Economy potential holds key to growth

By Joseph Ekeng The concept of the blue economy, as articulated by the...

Harnessing the power of visual storytelling in video marketing

By Oluwaseyi Lawal In today's marketing landscape, video storytelling is a powerful...

Nigerian telecom sector faced investment decline in 2022 despite 5G rollout

By Joseph Ekeng A recently released report by the Nigerian Communications...

Battle for Fintech space gets tougher as commercial banks take on key players

By Ralph Tathagata Call it financial solutions on steroids, the fact is that financial...

Challenges await Tijani’s assumption of Minister of Communications, Innovation & Digital Economy

By Joseph Ekeng In the realm of modern development, Information and...

How Aquafina uses “Padi of Life” campaign to connect with consumers’ emotions

By Oluwaseyi Lawal The Nigerian table water industry attained a value of $1.15...

Influencer Marketing poised to lose relevance, debates continue on authenticity

By Zion Rufus Influencer marketing which was once hailed as a potent strategy...

Moniepoint challenges OPay and PalmPay, enters personal banking market

By Joseph Ekeng Nigerian fintech giant Moniepoint has set its sights...

5 Top trends reshaping digital marketing in 2023

By Oluwaseyi Lawal As digital marketing continues to be a driving force for businesses...

Metaverse, gamification transforming food service industry – Report

By Abimbola Mohammed  As technology evolves continually so are businesses following...

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