Features

Riding seasonal wave as strategy brands can leverage to boost sales

By Felicia Nwosu For businesses, understanding the ebb and flow of consumer spending...

The world is off-track to reduce poverty – World Bank in its review of 2024 key development challenges

By Amos Oladele The World Bank has disclosed that despite decades of progress, ending...

How climate action got World Bank’s boost in 2024

By Amos Oladele The World Bank has highlighted 10 significant ways in which it...

Major highlights that shaped 2024 in MARCOM industry

By Abimbola Mohammed As the curtain closes on 2024, Nigerian businesses are breathing...

Has the metric of virality reduced creativity to a game of trends and timing?

By Zion Rufus “Can you make it go viral?” This is a question that looms...

Inclusion as catalyst for transforming businesses

By Felicia Nwosu Inclusion is no longer just a buzzword; it is a transformative...

Why transparency in advertising spend remains elusive in Nigeria

By Felicia Nwosu The recently released World's Largest Advertisers 2024 report...

Effective marketing strategies to engage Gen Z by 2025

By Seun Johnson To capture the attention of Generation Z in a marketing campaign,...

Leveraging art, science as scientific precision to unlock reasons behind consumer decisions

By Felicia Nwosu In today’s hyper-competitive market, winning the loyalty of...

How data drives the future of creative marketing

By Seun Johnson Driving the future of creative marketing with data is no longer...