Category: Features

Marketing strategies for understanding and engaging the millennial audience

By Oluwaseyi Lawal Millennials are the largest consumer segment in the world, with...

How Google’s new Privacy Sandbox revolutionizes advertising targeting

By Joseph Ekeng Google has recently unveiled its groundbreaking Privacy...

How data analytics is changing marketing strategies

By Oluwaseyi Lawal In today's digital age, businesses are generating more data...

How Bitters beverage consumers leverage  sachet to beat economic headwinds

By Seun Johnson The marketability of Bitter beverage, the spirit drinks...

Between Dapo Abiodun’s dynamic leadership and Wale Adedayo’s Satanic homily

By Kayode Akinmade BECAUSE of the privations to which Nigerians have been subjected...

Marketing for Gen Z: Understanding and targeting next customer wave

By Oluwaseyi Lawal Generation Z, often referred to as Gen Z, is one demographic...

Cost-Effective marketing strategies for startups to gain traction

By Oluwaseyi Lawal The initial stages of a startup are crucial for establishing...

Nigeria’s untapped $296bn Blue Economy potential holds key to growth

By Joseph Ekeng The concept of the blue economy, as articulated by the...

Harnessing the power of visual storytelling in video marketing

By Oluwaseyi Lawal In today's marketing landscape, video storytelling is a powerful...

Nigerian telecom sector faced investment decline in 2022 despite 5G rollout

By Joseph Ekeng A recently released report by the Nigerian Communications...

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