Category: Features

Navigating Turbulence: Companies that exited Nigeria in 2023

By Anietie Udoh In the crucible of economic challenges, the year 2023...

Paperisation, the new mantra of premium brands

By Felicia Nwosu The emergence of paperisation in recent times has shown that...

Analyst predicts 10 marketing trends that will drive business growth in 2024

By Seun Johnson Lomit Patel, a member of Forbes Business Development Council,...

Beverage alcohol e-commerce shifts from Covid boom to sustainable growth

By Anietie Udoh In a comprehensive report recently released by the International...

Ronan Redmond: The making of a Media Personality of The Year

By Zion Rufus  Ronan Redmond, the Commercial Director at TVC Communications,...

Hegarty champions creativity as ‘Green Fuel’ to transform advertising for a sustainable world

By Zion Rufus  The landscape of advertising is facing a profound shift as the climate...

Product launches defying 2023’s economic challenges in Nigeria

By Ibidunni Banjoko Despite the challenges posed by inflation in 2023, Nigerian...

Gen Z marketing trends to implement in 2024

By Ibidunni Banjoko No doubt that Gen Z’s buying power is growing,...

Likely trends in global influencer marketing landscape in 2024

By Ibidunni Banjoko As the 2023 global influencer marketing platform market hit...

How modern technology is rewriting the rules of marketing

By Christopher Tompkins  Over the past decade, we've witnessed a whirlwind of transformative...