Category: Features

Executives debate: Guaranteed media placement is basically paid advertising, not public relations

By Zion Rufus In recent years, there has been a surge in the misconception that...

Raising concerns about privacy, Meta’s Apps ranked Most Data-Hungry, collecting 86% of user data

By Zion Rufus  A recent study conducted by The Money Mongers delves into the...

Leveraging the right marketing channel for campaigns

By Oluwaseyi Lawal In today's digital age, there are more marketing channels than...

Deterministic retail media data to transform global ad campaigns as investment nears $141.7 Billion

By Zion Rufus  The rise of retail media and the integration of deterministic data...

Throwback Thursday: Nostalgic TV commercials

By Abimbola Mohammed It is no doubt that the way and manner in which Nigerian consumers...

AI is impacting the Nigerian content ecosystem in profound ways

By Oluwaseyi Lawal Artificial intelligence (AI) is rapidly transforming the Nigerian...

“I hope this email finds you well”, professionals address nuances in email marketing

By Zion Rufus So, imagine an email finding you well…  Email marketing has...

How Netflix is leveraging brand development tactics

By Oluwaseyi Lawal Netflix is one of the most successful brands in the world,...

Digital marketing trends to watch out for in 2024

By Oluwaseyi Lawal The digital marketing landscape is constantly evolving, and...

How fintech brands are changing consumer habits in the financial sector

By Joseph Ekeng The financial world has undergone a dramatic transformation...

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