Category: Features

In-house agencies experience 16% surge since 2020 – WFA study reveals

By Joseph Ekeng In a recent and comprehensive study conducted by the World...

How media buying and planning business is evolving

By Abimbola Mohammed The traditional approach of solely providing media buying...

Edelman’s revenue decline reflects shifting landscape in global PR

By Joseph Ekeng Edelman, the world’s largest public relations (PR)...

How Augmented Reality is changing advertising in 2024

By Oluwaseyi Lawal In the ever-evolving landscape of digital advertising,...

Nigeria faces worst inflation in 25-year history: Basamta blames consumption-driven, import-dependent economy, global regional conflicts

By Zion Rufus While a socio-economic crisis stemming from COVID, social unrest,...

Immersive innovations making waves in PR industry in 2024

By Ibidunni Banjoko The public relations (PR) industry has experienced a significant...

From viral videos to taxation: Nigeria’s struggle to regulate digital creativity

By Joseph Ekeng In the bustling landscape of Nigeria’s digital realm,...

How B2B marketers can integrate Generative AI

By Oluwaseyi Lawal In the rapidly evolving landscape of B2B marketing,...

Winning strategies for stakeholders management

By: Godfrey Adejumoh The government controls the issuance of business operating...

How MultiChoice empowers Nigerian youth through creative investment

By Ralph Tathagata As global populations age, Africa remains a bastion of youthful...

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