Category: News

APCON collaborates with Lagos Govt on fight against illegal adverts

The Advertising Practitioners Council of Nigeria (APCON) is working out a collaborative...

How do you make advertising a creative experience?

Connected advertising experiences are the holy grail for marketer and consumer alike,...

Shell exhibition booth debuts at the 2019 Annual Conference of SPE in Lagos

Photo caption: L-R: Managing Director, Shell Nigeria Exploration and Production...

Copyspeaking: Why copywriters need to perform their page

Imagine, dear reader, that you were a zookeeper. Imagine you excelled in every aspect...

Prima Garnet MD says first half of 2019 has been tough for IMC industry

Newly appointed Managing Director of Prima Garnet Africa, Yetunde Adeshina, has said...

Hi-impact TV leads digital switch-over revolution in broadcast sector

The much talked about switch-over in the competitive and highly fragmented Nigeria...

APCON denounces indecent and offensive mobile advertisement

The Advertising Practitioners Council of Nigeria (APCON) has noted with disgust,...

Capri-Sun introduces new 100ml pouch size to satisfy customer demands

At a retail price of N50, Capri-Sun, the favourite fruit drink of children...

Zenith Bank launches high interest-yielding savings account

One of Nigeria’s leading financial institutions, Zenith Bank Plc, has introduced...

Content is key in digital communication

In Naijalan, getting people to notice you is described as a difficult job because...