Category: News

Beer’s makes global economic footprint with $878 billion brew of prosperity

By Felicia Nwosu A comprehensive new study reveals the staggering economic power...

 Omotoso reaffirms government’s commitment to key development areas

By Awe Mofeoluwa Lagos State Commissioner for Information and Strategy, Gbenga...

Meta to limit access to AI systems it considers too risky

By Ralph Tathagata Meta said it will limit internal access to Artificial General...

Experts warn of rising burnout and mental health issues among creatives amid social and economic pressures 

By Zion Rufus The creative industry is facing a significant mental health crisis,...

Coca-Cola expands green footprint with new plastic recycling hub in Lagos

By Felicia Nwosu Coca-Cola Nigeria has opened a packaging collection hub in Apapa,...

Elon Musk’s X platform escalates legal battle against major advertisers

By Abimbola Mohammed Elon Musk's social media platform, X, has intensified its...

ADVAN 2025 African Awards for Marketing Excellence set for February 22

...To Honour Industry Trailblazers, Brands, Others   Following the strategic...

OOH advertising is evolving from a passive visibility tool to an active engagement channel—Why brands are rethinking visibility in 2025

By Zion Rufus For years, Out-of-Home (OOH) advertising centered on static billboards...

MARKETING EDGE ONTV hosts Omotoso this Wednesday

By Felicia Nwosu MARKETING EDGE ONTV is set to host Honourable Gbenga Omotoso,...

Detty December: Harnessing PR to rebrand Nigeria’s global image

By Ayodeji Razaq For eleven months of the year, Nigeria’s global narrative is...