News

Marketers should draw lines between effective communication and assumption

By Zion Rufus In today’s business environment, effective communication has become...

NB records 27% revenue growth in Q3 2022 amid cost challenge

By Ibidunni Banjoko The foremost brewing company in Nigeria, Nigerian Breweries...

Apple leads other US brands to 50% stake on Best Global Brands

By Tunde Animasaun Again, the tech giant, Apple has retained its position as the...

W+K’s Balarins return to London as CCOs

Celebrated creative leaders and married couple, Ana and Hermeti Balarin, are returning...

Marketers task companies to look inward, end sales and marketing blame game

By Zion Rufus  The long standing ‘blame game’ existing between a company...

MARKETING EDGE on TV hosts Onyemelukwe this Wednesday

By Oghale Mafuru Foremost brand-centric, marketing and advertising television...

UWG Chair advocates for Pan-Africanism to signpost local ad agencies globally

By Oghale Mafuru Against the backdrop of the rising concerns over the under-representation...

Heavy activities kick off at Lagos Trade Fair with Multi-nationals

  By Felicia Nwosu The 36th edition of the Lagos State International Trade...

Adekanmbi tasks professionals on AI, data for social impact

By Felicia Nwosu Bayo Adekanmbi, Chief Strategy, Partnership and Sustainability...

Twitter fires 50% of workforce via email in mass layoffs

By Zion Rufus In what seems to be a mass layoff, several Twitter employees have...