Category: News

Moroke champions data-driven marketing Strategy

By Felicia Nwosu Ivan Moroke, CEO of Kantar Insights Division South Africa and...

6 innovative experiential companies in Nigeria to watch

What if advertising didn’t just catch your eye but touched your heart? a world...

ICCO reveals split in long-term commitment among young PR pros

By Felicia Nwosu The International Communications Consultancy Organisation (ICCO)...

Leveraging power of storytelling through culture, authenticity

By Felicia Nwosu In today’s dynamic consumer landscape, successful brand communication...

CreativeBloc Carnival holds second edition in grand style

By Abimbola Mohammed CreativeBloc Carnival, the highly anticipated annual event...

Diageo raises bar with 2024 Scotch Whisky Prestige Collection

By Felicia Nwosu Diageo, the renowned British spirits conglomerate, has...

Seamless brand experience is cornerstone to modern marketing – Bamgboye

By Zainab Olufemi In the contemporary digital environment, consumers interact...

Nigeria AI collective launched with $1.5 million boost to advance AI development

By Felicia Nwosu The Nigeria AI Collective, a groundbreaking initiative aimed...

2024 LIA winners, finalists announced

By Oluwaseyi Lawal The London International Awards (LIA) has proudly announced...

MARKETING EDGE ONTV hosts Adebayo this Wednesday

By Felicia Nwosu Don’t miss an insightful edition of MARKETING EDGE ONTV featuring...