Category: News

NB secures SEC approval for N599.1bn rights issue extension

By Felicia Nwosu The Securities and Exchange Commission (SEC) has granted approval...

Advertisers face consumer losses amid rising Ad fatigue – AD-ID

By Oluwaseyi Lawal A new report by AD-ID has revealed that ad fatigue is influencing...

MARKETING EDGE ON TV hosts Olowola today

By Felicia Nwosu MARKETING EDGE ONTV is set to host a prominent figure in integrated...

WPP forms global partnership to enhance brand engagement

By Felicia Nwosu WPP has announced a global partnership with Roblox, a leading...

WFA forecasts rising global media inflation in 2025, 2026

By Felicia Nwosu Media inflation is projected to rise steadily over the next two...

Lanre Adisa reflects on creativity at 2024 Loeries Awards

During the recently concluded Loeries Awards in South Africa, Lanre Adisa, Founder...

X drops Unilever in advertising lawsuit

By Ralph Tathagata X, formally known as Twitter, has dropped Unilever from a lawsuit...

Effective OOH campaign requires qualitative, quantitative methods – Elesha

By Abimbola Mohammed Gbenga Elesha, Senior Manager, Partnership Sales, Retinaad...

Samsung unveils the new Galaxy A06 – Galaxy Wey Sabi

Samsung Electronics has officially unveiled the latest addition to the popular Galaxy...

Ailemoh calls for better customer strategy as global CX Day ends

By Felicia Nwosu As Global Customer Experience (CX) Day wrapped up on...