Category: News

Nestlé Nigeria posts huge revenue losses before tax in 2024, bounces back in Q4

By Ralph Tathagata For the financial year ended 31 December, 2024, Nestlé Nigeria...

MTN Group projects significant decline in full-year HEPS, cites forex losses

By Ralph Tathagata As the telecom giant gears up to publish its annual results...

Instagram revamps partnership Ads with credibility boost

By Felicia Nwosu Instagram has just flipped the script on how brands and creators...

Ukubeyinje declares digital vs. traditional Ad debate obsolete

By Felicia Nwosu Oti Ukubeyinje, a Consumer Data Lead at Diageo, Africa, has emphatically...

Internet penetration in Nigeria set to hit 70% by 2025

By Seun Johnson Internet penetration in Nigeria is set to soar to 70% by 2025....

Creative industry 2025 forecast: Black Executives breaking boundaries, redefining creativity

As the creative industry continues to evolve at an unprecedented pace, a new wave...

MAD STARS 2025 opens entries for content professionals globally

By Oluwatosin Ajayi MAD STARS - a global content and creative festival with a...

Cultural Intelligence, AI, and Convenience: Experts highlight key trends shaping the consumer landscape in 2025

By Zion Rufus  The consumer landscape in 2025 will be defined by the convergence...

IMC industry has witnessed significant growth, GDM boss reflects on 15 years journey

By Seun Johnson The Integrated Marketing Communication industry has undergone...

Schumacher ousted as Unilever’s CEO amid investors’ pressure

By Ralph Tathagata In a shocking move that jolted both global investors and analysts,...