Cannes Lions 2019 – Winners of Craft and Entertainment Tracks announced
The many speakers of today included four-time Academy Award® winner Alfonso Cuarón, Wieden+Kennedy’s Colleen DeCourcy and David Linde of Participant Media discussing how art and activism can drive change in a world where people are more purpose-driven. Multi-award-winning designer Thomas Heatherwick joined Richard Edelman of global communications firm Edelman to discuss the ground-breaking impact of taking risks. And a candid conversation with industry great David Droga of Droga5 and Brian Whipple of Accenture Interactive took place about the shape of the industry today and their hopes and vision for the future.
This evening’s Award Show honoured the winners of the Craft Track, focusing on the artistry, skill, talent and flair required to deliver beautifully executed ideas with the power to cut through and bring the creative idea to life, as well as the Entertainment Track, celebrating creativity that goes beyond branded communications to create authentic entertainment that engages consumers and impacts culture.
Digital Craft Lions – Craft Track
797 entries demonstrating technical artistry were submitted with 23 Lions awarded: 1 Grand Prix, 4 Gold, 7 Silver and 11 Bronzes Lions
The Grand Prix was awarded to VIRTUE, Copenhagen for Carlings’ ‘adDRESS THE FUTURE’, whereby the multi-brand chain created a digital fashion collection to raise awareness of the environmental damage of fast fashion.
Jury President Rei Inamoto, Founding Partner, Inamoto & CO, said: “This is a Grand Prix with the ambition to tackle a huge problem that humanity faces. The unexpectedness of the idea itself, the ingenuity and the scalability makes this a worthy winner.”
Film Craft Lions – Craft Track
Celebrating on-screen artistry, a total of 1,924 entries competed in the Film Craft Lions. The jury awarded 1 Grand Prix, 12 Gold, 24 Silver and 41 Bronze Lions.
Final Cut, New York picked up the Grand Prix for ‘The Truth Is Worth It’ campaign for The New York Times which aims to show that original, independent journalism requires resources, time and commitment, and that subscribing to The NY Times is crucial in that effort.
Jury President, Rebecca Skinner, Managing Director/Executive Producer, Supreme Films, USA, commented: “Over seven days of judging there were many perspectives and discussions across all of the work, but when it came to the Grand Prix it was unanimous. A bold and courageous campaign crafted in a unique way.”
The jury pointed out that whilst the craft was very diverse and shone through, there was a high level of brands touching on social issues.
Industry Craft Lions – Craft Track
Celebrating creative artistry, 1,697 entries were submitted with 1 Grand Prix, 6 Gold, 14 Silver and 20 Bronze Lions being awarded. The jury noted that much of the work was emotionally powerful using creative craft to present their messages.
The Grand Prix was presented to Momentum Worldwide, New York for Nike who transformed a church into a basketball facility called ‘Just Do It HQ at The Church’ for Chicago’s youth.
Trevor Robinson OBE, Founder & Executive Creative Director, Quiet Storm and Jury President, commented: “It’s a Grand Prix that celebrates bringing restraint to craft, with a legacy that lives beyond this award”
Entertainment Lions – Entertainment Track
Celebrating creativity that turns content into culture, 830 entries were submitted with 27 entries picking up a Lion – 1 Grand Prix, 3 Gold, 10 Silver and 13 Bronze Lions were awarded.
UM Studios, New York won the Grand Prix for Johnson & Johnson’s ‘5B’, a feature film showing how powerful nurses are.
Jury President, Scott Donaton, Global Chief Creative & Content Officer, Digitas, Global, said: “5B is a brave idea and a beau
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