Brandzone’s National Branding Conference to discuss national development and growth
Brandzone Consulting LLC in collaboration with the Centre for Values in Leadership (CVL) founded by Professor Pat Utomi is hosting a 2-day National Branding Conference themed ‘Branding: A Catalyst for Development and Growth’ at the Oriental Hotels from Tuesday October 17 to Wednesday October 18, 2017. The conference is designed to create a distinct image that will position the nation positively in the minds of her citizens and the international community.
In its 4th year, the conference is an annual Thought Leadership Series – Brand Innovation Conference, created by Brandzone Consulting. This year’s conference is a strategic response to the country’s quest for a strong and positive public narrative for the nation, and the need to project her diversity and potentials to the world. Specifically, the conference is designed to explore key growth opportunities across the diverse facets of the economy beyond oil such as technology innovation, agriculture, solid minerals, mining, travels, hospitality, globalization, SMEs as economic growth engines, entertainment, fashion & life style all of which combine to provide positive stories of growth and development opportunities for the Nation.
The conference shall also explore the role of citizens in driving consistent and appreciable growth of the national brand equity. It shall focus on the need for Nigerians to take ownership of and start promoting more positive narratives around the ‘Brand Nigeria’. As citizens every Nigerian has a role to play towards achieving a positive national image, thereby this change in narrative begins with all individual citizens through a change in mindset, development of positive value systems and demonstration of love for nation.
As Nigeria’s most influential industry conference, the annual Brand Innovation Conference is a transformation platform that leverages its extensive network of experienced and accomplished speakers to offer perspectives on and proffer solution to issues of national, economic and social importance. This year’s national branding conference shall be chaired by Mrs. Ibukun Awosika, Chairman of First Bank of Nigeria. Other Speakers confirmed for the conference include The Honourable Minister for Solid Mineral Dr Kayode Fayemi, the Honourable Minister for Industry, Trade, and Investment, Dr Okey Enelamah, Dr Oby Ezekwesili, Senator Liyel Imoke, Executive Director Nigerian Export Promotion Council, Olusegun Awolowo, Chief Marketing Officer Dangote Group, Oare Ojeikere, Managing Director Honeywell, Olarewaju Jaiyeola, Communications Director Coca Cola, Clem Ugorji, Obi Asika, Mo Abudu, Biola Alabi, Kenechukwu Mpkaru, Atuyota Akpobome, Bolanle Austeen Peters, Fela Durotoye, Toyosi Akerele, Founder and CEO, BudgIT, Oluseun Onigbinge and a host of others.
This highly innovative conference is anticipated to stimulate deliberations that will provide a framework for creating appropriate narratives about Nigeria. Additionally, the framework will halt continued interpretation of the country through a limited prism at the expense of her highly-diversified economy, enterprising population and overall advantage from a strong population.
As Nigeria’s most influential industry conference, the annual Brand Innovation Conference is a transformation platform that leverages its extensive network of experienced and accomplished speakers to offer perspectives on and proffers solution to issues of national, economic and social importance.
Accordingly, this year’s conference will kick-start the journey to creation of positive narratives that will showcase areas of endeavours currently driving positive development and creating growth opportunities for the nation. Contributions of sectors such as technology innovation, solid minerals, mining, agriculture, travels, hospitality, globalization and entertainment, fashion & life style will be substantiated. and the place of SMEs as the growth engines of the Nigerian economy shall accentuated.
Speaking on the conference, Chizor Malize, Managing Partner, Brandzone and Convener of the National Branding Conference noted “the National Branding conference will serve as a precursor to an envisioned national branding initiative. It seeks to elevate attempts at establishing a public narrative that will create a sense of pride in Nigeria and earn Nigeria the admiration and collaboration of the international community, particularly the leading nations of the world. The versatility of the conference with focus across all facets of the economy from public sector, private sector/large corporations, Small and Medium Enterprises, Entertainment, Media, Arts and Lifestyle is demonstrable of the diversity of the Nigerian economy and the opportunities that portend.
The robustness of the speakers made of industry experts and thought leaders would bring resourcefulness in the discussions with strong and positive engagement for participants. These speakers shall highlight their areas of impact in the diverse sectors, sharing the core positive attributes that have driven the perceptible success, which have catalysed growth in their diverse areas of endeavour and the nation as a whole. The objective is to tap from such remarkable performances to find positive narratives capable of providing opportunities in defining the nation’s public narrative”.
The conference is focused on achieving collective intelligence and hinged on collection and documentation of fresh knowledge and insights. Therefore, the two-day event will start with plenary sessions with resource and faculty drawn from the public and private sectors, while day two of the conference will run as a national Brand workshop where participants will have the opportunity of creating a national brand experience journey as part of the process of mapping our strong brand narrative.
In addition to the plenary sessions and workshops the National Branding Conference is designed to have an exhibition of high opportunity sectors such as SMEs, Agriculture, Agro allied products, technology, production and locally produced consumer goods which contribute to development and growth and combine to create positive stories for the nation. The conference shall provide fresh insights and new knowledge to continue creating the most innovative strategies and ideas for projecting our nation positively.
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